Mattel Takes Active Role in New York Across Toy Fair® 2023

May 9, 2023 | Mattel, Inc. and Toy Fair® have crafted a set of activations and sponsorships over the four days of the fall show, taking place September 30 to October 3 at the Javits Center in New York City.

“Mattel is committed to adding to the energy and excitement of Toy Fair,” said Steve Totzke, president & chief commercial officer at Mattel. “You will see Mattel’s presence across the show in a number of different ways, including special exhibits and high-profile sponsorship activities that will benefit the broad toy community and the beloved show.”

“As the largest toy trade show in the Western Hemisphere, and with 98 percent of exhibit space already sold out, the global toy industry is eagerly anticipating Toy Fair. And, as one of the largest and most recognizable toy companies in the world, Mattel’s commitment to Toy Fair underscores the excitement we all feel about coming together again in New York City for what will be an unforgettable toy, play, and youth entertainment event!” said Kimberly Carcone, executive vice president of global market events at The Toy Association®, producer of Toy Fair.

As part of its activities at Toy Fair, including on-site activations at the Javits Center and the presence of key executives and staff on the show floor, Mattel will sponsor the popular Hospitality Lounge and Toy Fair’s Student Congress, which is designed to help students learn more about the industry and think of it as a future career destination. Additional activities and details will be announced in the coming weeks.

Toy Fair 2023 will unveil hundreds of thousands of toys and games, offer best-in-class education and networking, provide ample opportunities to discover the hottest toys of the holidays and see select previews of what’s coming for 2024, and so much more.

Information about Toy Fair is available at