why toy fair?

Fun! It's our business

Toy Fair is THE can't-miss event for tapping into the $27B U.S. domestic toy market. We welcome play professionals from all around the world. Join us. Register now!

Serious Fun Play Button

The value of Toy Fair

Make connections

Make connections

Meet with global toy professionals to further your business.

See the trends

see the trends

From classic toys to the latest tech toys, it's all here.

Get discovered

get discovered

Showcase your ideas and products. Take the next steps to market.

“New York Toy Fair ...The only place to be for everything toys!"

Marie Schmidt
The Hobby Shop


Buyers and Sellers Work Together

Toy Fair welcomes an estimated 30,000 global play professionals. There are buyers from up to 100 countries connecting with 1,000+ exhibitors.

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Connect with global press

Credentialed, global press converge on Toy Fair to report on the hottest trends, newest products, and health of the industry. The Toy Association is committed to providing a positive experience for press covering the show.

Press Room
Press Room

Online press room

The Toy Association offers the convenience of an Online Press Room for registered exhibitors. Managed by Virtual Press Office (VPO), this service allows exhibitors to post e-press kits, press releases, news, and wire distribution services via PR Newswire (additional fee). The Online Press Room is a resource for reporters before, during, and after Toy Fair. All items posted to the site remain for one year.

Press center

The Toy Association's official Press Center is reserved exclusively for the 1,000+ credentialed members of the press attending Toy Fair. Acting as a home base during the show, the space can be used to conduct interviews and work on articles for publication.

Apply now to exhibit