Toy Fair® 2023 Trends Briefing: Recording Now Available

October 23, 2023 | The Toy Association’s Toy Trends Briefing, which first unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair 2023 in New York City, is now available to view online.

During the September 30 presentation, The Toy Association’s trends team provided an overview of the toy and youth retail landscape for the 2023 holiday season and beyond supported by a recent survey of U.S. parents conducted by Wakefield Research on behalf of The Toy Association™. The briefing featured product examples straight from the show floor as well as a few sneak peeks at toys and trends to watch in 2024.

The recording is available online and is free for Toy Association members and non-members. For more information on the current trends and The Toy Association’s year-round trend activities, visit