Toy Fair is a trade-only event

Attended by retailers, distributors, importers, wholesalers, sales representatives, and trade guests

No one under age 18 is admitted. Infants are not allowed entry to Toy Fair.

All attendees are qualified based on their primary business. Any misrepresentation will bar you and/or your organization from this and future Toy Association events. Approval to attend Toy Fair in prior years does not guarantee entry.

Credentials must be submitted for each registrant. Toy Fair reserves the right to request additional credentials if deemed necessary. All approved registrants may be required to submit proof of identity.

Fees may apply to certain registration categories. Please visit Fees tab below for complete details.

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Retailer Credentials

Retailers must submit (2) forms of company credentials:

  • Two (2) recent wholesale invoices (billed to registered company within last 12 months) from industry manufacturers for goods purchased at wholesale/in quantity for a minimum of $1,000
  • For online resellers, your complete website link is required in registration, your company must be following manufacturers MAP (minimum advertised pricing) and a minimum of 6 recent wholesale invoices (all within last 12 months) from current Toy Fair exhibiting manufacturers for goods purchased at wholesale/in quantity for a minimum of $3,000 must be submitted.
  • Active company website where company business can be validated
  • Active store/commercial lease indicating type of business
  • Startups need to provide a letter of intent to conduct business on letterhead from a lawyer or bank

Retailer Employee Identification

Retailers must submit one (1) form of employee ID:

  • Copy of canceled company payroll check or pay-check stub
  • Copy of W-2 form
  • Copy of company insurance card with employee’s name

RETAILER TYPES OF BUSINESSES

  • Amusement/Theme
  • Apparel/Accessories
  • Arts and Crafts
  • Auto
  • Beauty Care
  • Bookstore
  • Buying Group
  • Camps
  • Candy
  • Card/Stationery
  • Consumer Electronics
  • Convenience
  • Department Store
  • Discount
  • Drug Store
  • E-Commerce (Online Only)
  • Farm and Fleet
  • Florist/Garden
  • Footwear
  • Gas/Truck Stops
  • Gift
  • Grocery
  • Holiday/Seasonal
  • Home Décor/Furnishings
  • Home Improvement/Hardware
  • Hotel/Resort/Travel
  • Infant/Baby
  • Library
  • Mail Order/Catalog
  • Mass Merchant
  • Military Exchange
  • Museum
  • Music/Entertainment
  • Office Supply
  • Off-Price
  • Outdoor
  • Park/Zoo
  • Party
  • Pet
  • Play/Activity Center
  • Premiums/Corporate Incentives
  • Restaurant
  • School Related/Fundraising
  • Sporting Goods
  • Toy/Hobby/Game
  • TV Shopping
  • Warehouse/Supercenter

DISTRIBUTOR / IMPORTER / WHOLESALER CREDENTIALS

Distributors, importers and wholesalers must submit two (2) forms of company credentials:

  • Two (2) recent wholesale invoices (billed to registered company within last 12 months) from industry manufacturers for goods purchased at wholesale/in quantity for a minimum of $10,000
  • Active company website where company business can be validated
  • Provide samples of brochures or catalogs which show brands represented and product selection (if website is unavailable)
  • Startups need to provide a letter of intent to conduct business on letterhead from a lawyer or bank

DISTRIBUTOR / IMPORTER / WHOLESALER EMPLOYEE IDENTIFICATION

Distributors, importers and wholesalers must submit one (1) form of employee ID:

  • Copy of canceled company payroll check or pay-check stub
  • Copy of W-2 form
  • Copy of company insurance card with employee’s name

Sales Representative Credentials

Sales representatives must submit one (1) of the following company credentials:

  • List of exhibiting lines represented along with contact name and email for each line
  • If not currently representing any exhibit lines, a letter on exhibitor letterhead confirming you have a Toy Fair appointment

SALES REPRESENTATIVES EMPLOYEE IDENTIFICATION

Sales representatives must submit one (1) form of employee ID:

  • Copy of canceled company payroll check or pay-check stub
  • Copy of W-2 form
  • Copy of company insurance card with employee’s name

Trade Guest Credentials

Trade guests must submit two (2) forms of company credentials:

  • Business license
  • Active company website where company business can be validated
  • Letter on exhibitor letterhead confirming you have a Toy Fair appointment
  • If the website is unavailable, provide appropriate certification, professional designation, or membership in an industry association
  • Startups need to provide a letter of intent to conduct business on letterhead from a lawyer or bank

Trade Guest Employee Identification

Trade guests must submit one (1) form of employee ID:

  • Copy of canceled company payroll check or pay-check stub
  • Copy of W-2 form
  • Copy of company insurance card with employee’s name

Trade Guest Profiles

  • Advertising/Marketing Executive
  • Association Executive
  • Banker/Financial Analyst
  • Entertainment Executive
  • Government Official
  • International Consulate
  • Inventor
  • Licensing Agent
  • Licensor/Brand Owner
  • Publisher
  • Product Design/Development Executive
  • Product Safety & Compliance Executive
  • Public Relations Executive
  • Regulatory Affairs Executive
  • Retail Channel Consultant

Press Credentials

Press must submit company business card and two additional documents from the list below.

  • Company business card, which must show your name, title, and company name. Mandatory.
  • Police-issued Press Card
  • Current masthead or similar editorial page listing your name and editorial title
  • Recent bylined article indicating you are a staff editor, writer, reporter, or regular contributor
  • Letter on company stationery identifying you and your editorial position at a specific media outlet
  • Freelance writers, reporters, or photographers must show a verifiable letter or assignment from a legitimate media outlet.
  • Printed copy of your online publication showing your name and title in an editorial capacity. (Those with personal websites, editors, or content creators are not eligible.)

YouTube Influencer Credentials

All influencer channels must meet to the following criteria:

  • A minimum of 100,000 subscribers with videos posted weekly to the channel.
  • Children will only be permitted if they serve as a main personality on the channel.
  • Qualifying children must be at least 5 years old and have one qualified adult accompanying them at all times. Qualified adults can also be a personality/influencer/key contact of the channel. Two children maximum are allowed per YouTube channel. A liability form must be completed for all children attending Toy Fair.
  • Qualified individuals are permitted to film. However, additional videographers who don’t meet the stated criteria are not permitted.
  • There’s no on-site registration for YouTube influencers.

RETAILERS / DISTRIBUTORS / IMPORTERS / WHOLESALERS / SALES REPRESENTATIVES / PRESS / GOVERNMENT EMPLOYEES

Free admission to all qualified registrants.

Trade Guests

Toy Association members:

A limited number of complimentary badges are provided to Toy Association members. Additional fees may apply. 

Non-members:

  • $195 until December 31
  • $295 beginning January 1

Non-Exhibiting Vendors and/or Manufacturers

Toy Association members:

Free admission for the first two individuals; $500 for each additional individual.

Non-members:

$1,800 per person

NOTE: Proper identification is required for all qualified registrants. Only major credit cards are accepted for on-site registration. Cash will not be accepted for on-site registration.