schedule of events

There's a lot happening at Toy Fair

From educational seminars, demonstrations, networking opportunities, to special events, all designed to get the most out of your time in New York and help you grow your business.

Dates and times are subject to change. All events take place at the Javits Center unless otherwise noted.

On-site registration hours: 9 am - 5 pm

8:00 - 9:00 AM

Inventor Day - Ask the Experts

8:00 - 9:00 AMLevel 1, Hall 1D Lobby

Got questions? Ask the experts in design and manufacturing, overcoming inventing challenges, licensing, and intellectual property.

9:00 AM

CF@TF

9:00 AM – 12:00 PMLevel 1, Room 1A03

Through Creative Factor, The Toy Association’s educational program for inventors and designers, a select number of inventors will pitch their ideas to influential toy and youth entertainment professionals and potential manufacturing partners. Initial review and selection of submissions will be done by the Creative Factor Advisory Board.

12:00 PM

CF@TF Lunch & Learn

12:00 PM – 1:30 PMLevel 1, Rooms 1D05 and 1D06

Bring your lunch and join your colleagues to learn from experts in the inventor and IP protection arena.

2:00 PM

CF@TF

12:00 PM – 1:30 PMLevel 1, Room 1A03

Through Creative Factor, The Toy Association’s educational program for inventors and designers, a select number of inventors will pitch their ideas to influential toy and youth entertainment professionals and potential manufacturing partners. Initial review and selection of submissions will be done by the Creative Factor Advisory Board.

2:00 PM

Inventor Day - Ask the Experts

2:00 PM – 5:00 PMLevel 1, Hall 1D Lobby

Got questions? Ask the experts in design and manufacturing, overcoming inventing challenges, licensing, and intellectual property.

2:00 PM

Rookies & Cookies - Freshman Exhibitor Orientation

2:00 PM - 3:00 PMLevel 1, Room 1E04

Join fellow first-time Toy Fair exhibitors along with helpful contacts from The Toy Association, T3 Expo, Balluun/ShopToys365, the Javits Center, and elsewhere at the orientation designed just for you and led by Kimberly Carcone, The Toy Association's Vice President, Market Events.

This is your opportunity to ask last minute questions, get tips for making the most of your Toy Fair investment from experienced trade show specialists, and enjoy a cookie or two or three.

An optional tour of the facility will follow. Location subject to change. Check your Move-In Bulletin and Toy Fair Mobile for updates.

6:00 PM

Toy of the Year Awards

6:00 PM - 11:00 PMThe Ziegfeld Ballroom, New York City

Known as the "Oscars" of the toy industry, the Toy of the Year (TOTY) Awards are presented annually to the top toys, games, and properties of the year. Administered by The Toy Association, the awards program supports the philanthropic work of The Toy Foundation, which delivers new toys to children in need. Learn more.

9:30 PM

TOTY Afterparty

9:30 PM - 11:00 PMThe Ziegfeld Ballroom, New York City

Can’t make it to TOTY? Get tickets for the Afterparty for only $95/person. Invite your colleagues to celebrate the night with networking, drinking, and dancing! (Tickets for the 19th annual Toy of the Year Awards ceremony include admission to the Afterparty.)

The Toy Association is proud to offer informational sessions for Toy Fair exhibitors and attendees covering topics as diverse as marketplace trends and tips for a successful exhibit experience.

2:00 PM

Rookies & Cookies - Freshman Exhibitor Orientation

2:00 PM - 3:00 PMLevel 1, Room 1E04

Join fellow first-time Toy Fair exhibitors along with helpful contacts from The Toy Association, T3 Expo, Balluun/ShopToys365, the Javits Center, and elsewhere at the orientation designed just for you and led by Kimberly Carcone, The Toy Association's Vice President, Market Events.

This is your opportunity to ask last minute questions, get tips for making the most of your Toy Fair investment from experienced trade show specialists, and enjoy a cookie or two or three.

An optional tour of the facility will follow. Location subject to change. Check your Move-In Bulletin and Toy Fair Mobile for updates.

6:00 PM

Toy of the Year Awards

6:00 PM - 11:00 PMThe Ziegfeld Ballroom, New York City

Known as the "Oscars" of the toy industry, the Toy of the Year (TOTY) Awards are presented annually to the top toys, games, and properties of the year. Administered by The Toy Association, the awards program supports the philanthropic work of The Toy Foundation, which delivers new toys to children in need. Learn more.

9:30 PM

TOTY Afterparty

9:30 PM - 11:00 PMThe Ziegfeld Ballroom, New York City

Can’t make it to TOTY? Get tickets for the Afterparty for only $95/person. Invite your colleagues to celebrate the night with networking, drinking, and dancing! (Tickets for the 19th annual Toy of the Year Awards ceremony include admission to the Afterparty.)

8:00 - 9:00 AM

Inventor Day - Ask the Experts

8:00 - 9:00 AMLevel 1, Hall 1D Lobby

Got questions? Ask the experts in design and manufacturing, overcoming inventing challenges, licensing, and intellectual property.

9:00 AM

CF@TF

9:00 AM – 12:00 PMLevel 1, Room 1A03

Through Creative Factor, The Toy Association’s educational program for inventors and designers, a select number of inventors will pitch their ideas to influential toy and youth entertainment professionals and potential manufacturing partners. Initial review and selection of submissions will be done by the Creative Factor Advisory Board.

12:00 PM

CF@TF Lunch & Learn

12:00 PM – 1:30 PMLevel 1, Rooms 1D05 and 1D06

Bring your lunch and join your colleagues to learn from experts in the inventor and IP protection arena.

2:00 PM

CF@TF

12:00 PM – 1:30 PMLevel 1, Room 1A03

Through Creative Factor, The Toy Association’s educational program for inventors and designers, a select number of inventors will pitch their ideas to influential toy and youth entertainment professionals and potential manufacturing partners. Initial review and selection of submissions will be done by the Creative Factor Advisory Board.

2:00 PM

Inventor Day - Ask the Experts

2:00 PM – 5:00 PMLevel 1, Hall 1D Lobby

Got questions? Ask the experts in design and manufacturing, overcoming inventing challenges, licensing, and intellectual property.

Show hours: 9 am - 6 pm

10:00 AM

USPTO: Toys, Patents, and Trademarks: Protecting Your IP Rights in the US and Beyond

11:00 AM - 12:00 PMLevel 1, Hall 1D Lobby

Hear from an expert on patent and trademark basics. Toy inventors and innovators, learn strategies for pursuing domestic and foreign intellectual property rights protection.

11:00 AM

ShopToys365.com for Retailers

11:00 AM - 12:00 PMBuyers' Lounge, Level 1, Room 1B03

The competition never ends! Differentiating your store from all the other retail options is key to your success. The need to continually source new, innovative, and unique items is greater than ever. In this session you will be introduced to ShopToys365.com, The Toy Association's powerful industry-specific social e-commerce marketplace. Learn how to use the platform's product discovery features 24/7 to quickly find products and suppliers that will separate your store from the competition.

Presenter Heidi Murphy, Balluun

12:00 PM

Richard Levy's Ten Immutable Laws of Licensing Toys and Games

12:00 - 1:00 PMLevel 1, Hall 1D Lobby

The capacity for creating is shared in measure by everyone. The capacity to pitch and license concepts is known but to a few. Forty-year industry veteran Richard C. Levy has been through it all and has emerged victorious. He will entice you, encourage you, inspire you, and guide you through the perils and pitfalls of IP licensing. His advice is authoritative, practical, eye-opening, and based upon empirical experience. Nothing in his talk is theoretical. Give yourself an added edge. Bring yourself. Bring your questions.

1:00 PM

You Have an Idea for a New Product? Now What?

1:00 - 2:00 PMLevel 1, Hall 1D Lobby

OK, you have your idea. Your napkin sketch is done. Now what? Join Brett Klisch, president of Peru Meridian Studios, as he lays out the process of taking your idea from a concept to a manufacturable item. Topics will include best design practices, different manual hand building techniques, and the latest digital tools. This primer will help lead those new to product development through designing, prototyping, and engineering their product to present it for licensing or prep it for manufacturing.

1:30 PM

Licensing 101

1:30 - 2:30 PMLevel 1, Hall 1E, Room 1E09

At this seminar, you'll get a solid grounding in how a trademark licensing deal comes together, including basic terminology and how a deal is structured. What do you need to consider as a brand owner looking to find potential licensees? How should a manufacturer evaluate a brand, character, or children's program? What are some of the keys to forming a rewarding partnership?

The 5-session Licensing Content Connection program is free and open to all Toy Fair registrants. Presented by the International Licensing Industry Merchandisers' Association (LIMA)

2:00 PM

Sourcing Products and Manufacturing Overseas

2:00 - 3:00 PMLevel 1, Hall 1D Lobby

OK, you have your idea. Your napkin sketch is done. Now what? Join Brett Klisch, president of Peru Meridian Studios, as he lays out the process of taking your idea from a concept to a manufacturable item. Topics will include best design practices, different manual hand building techniques, and the latest digital tools. This primer will help lead those new to product development through designing, prototyping, and engineering their product to present it for licensing or prep it for manufacturing.

3:00 PM

3D Modeling for Toy Design with ZBrush

3:00 - 4:00 PMLevel 1, Hall 1D Lobby

ZBrush sets the industry standard for digital sculpting. Its features enable you to use customizable brushes to shape, texture, and paint virtual clay in a real-time environment that provides instant feedback. When you use ZBrush you’ll be working with the same tools used by film studios, game developers, toy/collectible makers, jewelry designers, automotive/aviation designers, illustrators, and artists the world over.

3:30 PM

Videogames - The Hottest Entertainment License for Toys

3:30 - 4:30 PMLevel 1, Hall 1E, Room 1E09

This session explores Blizzard Entertainment’s tremendous success in licensing their hit video game “Overwatch” for traditional toys, with examples from Lego and Hasbro.

3:30 PM

The Smart Packaging Tool - What It Is and What It Does

3:30 - 4:30 PMLevel 1, Hall 1E, Room 1E11

The Smart Packaging Tool is an exciting enhancement for members of The Toy Association (although everyone who is interested is welcome at this session!). It allows packaging designers to easily evaluate the environmental impacts of their designs, as well as to see how they stack up against those of other manufacturers of the same product category. In addition, "what if" capability allow evaluation of potential modifications to see whether they improve or detract from environmental performance.

Presenters: Christian Del Maestro, corporate citizenship manager, Disney Consumer Products and Interactive Media; and Alan Kaufman, senior vice president, technical affairs, The Toy Association

5:30 PM

ASTRA’S Meet, Visit, Play

5:30 - 7:00 PMLevel 1, Hall 1E – Room 1E06

Open to ASTRA members only. Join ASTRA at their Toy Fair MVP (Meet, Visit, Play) to network with your independent toy industry peers. ASTRA will provide food, drinks, and game play!

6:00 PM

Toy Fair’s International Welcome Reception

6:00 - 7:30 PMMember Hospitality Lounge – Level 1, Rear of Hall 1E

This opening night welcome reception, hosted by The Toy Association, is exclusively for registered international Toy Fair attendees and invited trade officials.

6:30 PM

CAMP TOY FAIR OPENING NIGHT PARTY

6:30 - 8:30 PMCAMP, 110 5th AVENUE

You’re invited to CAMP’s Toy Fair Opening Night Party to celebrate the creative minds, talent, and people of the toy industry. It’s free. It’s fun. Just show your Toy Fair badge. Guests of CAMP will witness brick and mortar retail’s renaissance that puts the customer experience first.

6:30 PM

Young Professionals Network Cocktail Party

6:30 - 9:00 PM79 MADISON AVENUE (BETWEEN 28th AND 29th STREETS), 8th FLOOR

Kick off Toy Fair New York at this social gathering for young professionals – drinks, light bites, panel discussion, and live entertainment – all in a stunning loft-style space in Manhattan’s Flatiron District. Hosted by The Toy Association Young Professionals Network (YPN). Admission is free. For inquiries or to RSVP, contact Jennifer Roldan.

5:30 PM

ASTRA’S Meet, Visit, Play

5:30 - 7:00 PMLevel 1, Hall 1E – Room 1E06

Open to ASTRA members only. Join ASTRA at their Toy Fair MVP (Meet, Visit, Play) to network with your independent toy industry peers. ASTRA will provide food, drinks, and game play!

6:00 PM

Toy Fair’s International Welcome Reception

6:00 - 7:30 PMMember Hospitality Lounge – Level 1, Rear of Hall 1E

This opening night welcome reception, hosted by The Toy Association, is exclusively for registered international Toy Fair attendees and invited trade officials.

6:30 PM

CAMP TOY FAIR OPENING NIGHT PARTY

6:30 - 8:30 PMCAMP, 110 5th AVENUE

You’re invited to CAMP’s Toy Fair Opening Night Party to celebrate the creative minds, talent, and people of the toy industry. It’s free. It’s fun. Just show your Toy Fair badge. Guests of CAMP will witness brick and mortar retail’s renaissance that puts the customer experience first.

6:30 PM

Young Professionals Network Cocktail Party

6:30 - 9:00 PM79 MADISON AVENUE (BETWEEN 28th AND 29th STREETS), 8th FLOOR

Kick off Toy Fair New York at this social gathering for young professionals – drinks, light bites, panel discussion, and live entertainment – all in a stunning loft-style space in Manhattan’s Flatiron District. Hosted by The Toy Association Young Professionals Network (YPN). Admission is free. For inquiries or to RSVP, contact Jennifer Roldan.

As a neighborhood or specialty toy shop owner or mass market retailer, you will find practical and useful information in these free expert-led sessions targeted to your business needs.

11:00 AM

ShopToys365.com for Retailers

11:00 AM - 12:00 PMBuyers' Lounge, Level 1, Room 1B03

The competition never ends! Differentiating your store from all the other retail options is key to your success. The need to continually source new, innovative, and unique items is greater than ever. In this session you will be introduced to ShopToys365.com, The Toy Association's powerful industry-specific social e-commerce marketplace. Learn how to use the platform's product discovery features 24/7 to quickly find products and suppliers that will separate your store from the competition.

Presenter Heidi Murphy, Balluun

The Licensing Content Connection features dedicated educational programming created specifically for the world of licensing – a market segment that accounts for 30% of all toys and games purchased in the United States. Everyone is welcome to attend.

1:30 PM

Licensing 101

1:30 - 2:30 PMLevel 1, Hall 1E, Room 1E09

At this seminar, you'll get a solid grounding in how a trademark licensing deal comes together, including basic terminology and how a deal is structured. What do you need to consider as a brand owner looking to find potential licensees? How should a manufacturer evaluate a brand, character, or children's program? What are some of the keys to forming a rewarding partnership?

The 5-session Licensing Content Connection program is free and open to all Toy Fair registrants. Presented by the International Licensing Industry Merchandisers' Association (LIMA)

3:30 PM

License to Play: From Toys to Tennis Shoes and Tableware

3:30 - 4:30 PMLevel 1, Hall 1E, Room 1E09

Explore how IPs are fast becoming the most popular brands that extend into other product categories. Find out which toy properties are in demand and how you can jump in on the action.

The 5-session Licensing Content Connection program is free and open to all Toy Fair registrants. Presented by UBM.

Toy Fair’s Safety, Compliance & Environmental programs share tools and insights stakeholders need to know to continue ensuring that the CPSC continues to rank toys among the safest of 15 consumer product categories commonly found in the home.

3:30 PM

The Smart Packaging Tool - What It Is and What It Does

3:30 - 4:30 PMLevel 1, Hall 1E, Room 1E11

The Smart Packaging Tool is an exciting enhancement for members of The Toy Association (although everyone who is interested is welcome at this session!). It allows packaging designers to easily evaluate the environmental impacts of their designs, as well as to see how they stack up against those of other manufacturers of the same product category. In addition, "what if" capability allow evaluation of potential modifications to see whether they improve or detract from environmental performance.

Presenters: Christian Del Maestro, corporate citizenship manager, Disney Consumer Products and Interactive Media; and Alan Kaufman, senior vice president, technical affairs, The Toy Association

10:00 AM

USPTO: Toys, Patents, and Trademarks: Protecting Your IP Rights in the US and Beyond

11:00 AM - 12:00 PMLevel 1, Hall 1D Lobby

Hear from an expert on patent and trademark basics. Toy inventors and innovators, learn strategies for pursuing domestic and foreign intellectual property rights protection.

12:00 PM

Richard Levy's Ten Immutable Laws of Licensing Toys and Games

12:00 - 1:00 PMLevel 1, Hall 1D Lobby

The capacity for creating is shared in measure by everyone. The capacity to pitch and license concepts is known but to a few. Forty-year industry veteran Richard C. Levy has been through it all and has emerged victorious. He will entice you, encourage you, inspire you, and guide you through the perils and pitfalls of IP licensing. His advice is authoritative, practical, eye-opening, and based upon empirical experience. Nothing in his talk is theoretical. Give yourself an added edge. Bring yourself. Bring your questions.

1:00 PM

You Have an Idea for a New Product? Now What?

1:00 - 2:00 PMLevel 1, Hall 1D Lobby

OK, you have your idea. Your napkin sketch is done. Now what? Join Brett Klisch, president of Peru Meridian Studios, as he lays out the process of taking your idea from a concept to a manufacturable item. Topics will include best design practices, different manual hand building techniques, and the latest digital tools. This primer will help lead those new to product development through designing, prototyping, and engineering their product to present it for licensing or prep it for manufacturing.

2:00 PM

Sourcing Products and Manufacturing Overseas

2:00 - 3:00 PMLevel 1, Hall 1D Lobby

OK, you have your idea. Your napkin sketch is done. Now what? Join Brett Klisch, president of Peru Meridian Studios, as he lays out the process of taking your idea from a concept to a manufacturable item. Topics will include best design practices, different manual hand building techniques, and the latest digital tools. This primer will help lead those new to product development through designing, prototyping, and engineering their product to present it for licensing or prep it for manufacturing.

3:00 PM

3D Modeling for Toy Design with ZBrush

3:00 - 4:00 PMLevel 1, Hall 1D Lobby

ZBrush sets the industry standard for digital sculpting. Its features enable you to use customizable brushes to shape, texture, and paint virtual clay in a real-time environment that provides instant feedback. When you use ZBrush you’ll be working with the same tools used by film studios, game developers, toy/collectible makers, jewelry designers, automotive/aviation designers, illustrators, and artists the world over.

Show hours: 9 am - 6 pm

9:30 AM

Global Market Research: Brazil

9:30 - 10:30 AMLevel 1, Hall 1E, Room 1E11

Registration is required for this program, which also includes Global Market Research: China. The program is free for Toy Association members; non-members pay only $99 to attend one or both sessions.

Presenters: Philippe Guinadeau, CEO, Kidz Global; and Anne McConnell, senior director, market research & data strategy, The Toy Association

10:00 AM

Play Innovation Panel

9:30 - 10:30 AMLevel 1, Hall 1D Lobby

The Play Innovation Panel, chaired by Mojo Nation’s Billy Langsworthy, brings together the designers driving innovation in the toy and game space through the integration of Artificial Intelligence, Robotics, Virtual Reality, and Augmented Reality. As both toy titans and some of industry’s most exciting new start-ups embrace the opportunities these kinds of developments can bring, this session will shine a spotlight on how emerging tech is set to shape the toys and games of the future and look at how it’s already changing the ways in which kids (and big kids) play.

11:00 AM

The Road Not Taken

11:00 AM – 12:00 PMLevel 1, Hall 1D Lobby

For a toy company, the traditional way of getting a product to market demands time and money and often relinquishes a degree of (control and revenue). Some creative thinkers have bucked the traditional route either by doing it themselves or finding an unusual marketplace tactic. Billy Langsworthy, founder, Mojo Nation, is joined by a panel to show you how thinking outside the box when it comes to distribution may be the path that makes all the difference.

11:00 AM

ShopToys365.com for Retailers

11:00 AM - 12:00 PMBuyers' Lounge, Level 1, Room 1B03

The competition never ends! Differentiating your store from all the other retail options is key to your success. The need to continually source new, innovative, and unique items is greater than ever. In this session you will be introduced to ShopToys365.com, The Toy Association's powerful industry-specific social e-commerce marketplace. Learn how to use the platform's product discovery features 24/7 to quickly find products and suppliers that will separate your store from the competition.

Presenter Heidi Murphy, Balluun

11:30 AM

Global Market Research: China

11:30 AM - 1:00 PMLevel 1, Hall 1E, Room 1E11

Registration is required for this program, which also includes Global Market Research: Brazil. The program is free for Toy Association members; non-members pay only $99 to attend one or both sessions.

Presenters: Philippe Guinadeau, CEO, Kidz Global; and Anne McConnell, senior director, market research & data strategy, The Toy Association

12:00 PM

Screenless is In

12:00 - 1:00 PMLevel 1, Hall 1D Lobby

Parents are increasingly worried about too much screen time for their kids. We'll examine how the most forward-looking tech toymakers are putting the emphasis on "great play" over "great tech." Presenters: Robin Raskin, Living in Digital Times; Gregg Stein, CRO & GM, Kano Computing.

1:00 PM

IP Game Show with Wynne Jones IP

1:00 - 2:00 PMLevel 1, Hall 1D Lobby

Confused about IP and how to go about protecting your idea or even your product? Worried it’s going to cost you a ‘fortune’? Not sure if you’ll understand all the legal lingo and be even more confused? Wynne-Jones IP is a law firm with a difference; no jargon, no nonsense. The team will be presenting an IP talk with a difference at the Creative Factor in the form of Play Your IP Cards Right, an interactive game show designed to be a fun means of bringing yourself up to speed with IP.

1:30 PM

What Makes a Toy a STEM/STEAM Toy?

1:30 - 2:30 PMLevel 1, Hall 1E, Room 1E09

A STEM/STEAM toy is more than just a label on a box. Does the toy get kids excited about science, technology, engineering, and math and does it fuel a child's imagination, curiosity, and creativity? Dos the toy support the skills needed in these areas? Come to our interactive panel discussion to learn how to create and promote a toy as STEM/STEAM. Both toy manufacturers and retailers will benefit from this session, which will feature experts from a cross-section of fields including toys, play, education, and STEAM.

1:30 PM

Are You Ready for Licensing?

1:30 - 2:30 PMLevel 1, Hall 1E, Room 1E11

You have a toy, game, character, or concept. You know licensing can help you move into new product lines and distribution channels, add awareness, generate revenue. But how do you evaluate whether your property is ready for licensing? Leave this session knowing what drives successful licensing programs, how to assess your IP for licensing potential, what licensees/manufacturers expect of you, how to identify the opportunities at retail, and more.

The 5-session Licensing Content Connection program is free and open to all Toy Fair registrants. Presented by the International Licensing Industry Merchandisers' Association (LIMA).

Presenters: Ira Mayer, former publisher & executive editor of The Licensing Letter and Youth Market Alerts; and Karen Raugust, writer, editor & researcher at Raugust Communications

2:00 PM

Retail Redux

2:00 - 3:00 PMLevel 1, Hall 1D Lobby

Steve Pasierb, President & CEO of The Toy Association, will moderate a panel of retail experts including Nick Tarzia, Stamford Toys; Ben Kaufman, CAMP; and Kimberly Mosley, ASTRA, to share their experiences, wisdom, and strategies for thriving in today's (and tomorrow's) retail environment. The panel will discuss how specialty and mass can both be pipelines for trends, the effect the direct-to-consumer movement is having and how customer experiences are paramount to retaining and growing your customer base. Despite recent reports of retail's demise, these experts are here to tell you that retail is alive and well and ever-evolving.

3:00 PM

3D Modeling for Toy Design with ZBrush

3:00 - 4:00 PMLevel 1, Hall 1D Lobby

ZBrush sets the industry standard for digital sculpting. Its features enable you to use customizable brushes to shape, texture, and paint virtual clay in a real-time environment that provides instant feedback. When you use ZBrush you’ll be working with the same tools used by film studios, game developers, toy/collectible makers, jewelry designers, automotive/aviation designers, illustrators, and artists the world over.

3:30 PM

Licensing & Retail Trends

3:30 - 4:30 PMLevel 1, Hall 1E, Room 1E11

Experts from the International Licensing Industry Merchandisers' Association (LIMA), the global trade organization for companies in trademark licensing, will spotlight the top business trends they see affecting the licensing business, including the changing shape of the retail business, whether bricks-and-mortar or online.

4:00 PM

3D Software/Cyborg 3D

4:00 - 5:00 PMLevel 1, Hall 1D Lobby

Check back for more information.

4:00 PM

Toy Trends Briefing

4:00 - 5:00 PMLevel 1, Hall 1E, Room 1E09

Get an exclusive first look at the top toy trends of 2019 at The Toy Association's Toy Trends Briefing. Using examples from the show floor, our trend experts will highlight the hottest trends -- and tell you where to find them at Toy Fair. Free and open to all. No registration required.

5:00 PM

Toys That Time Forgot: A Behind the Scenes Look

5:00 - 6:00 PMLevel 1, Hall 1D Lobby

Author Blake Wright discusses the journey of writing his book, TOYS THAT TIME FORGOT — A Visual History of Unproduced Action Figures, Vol. 1. From the genesis of the idea to the struggle for access, Wright explains what it took to give the project legs and see it through all the way to the successful Kickstarter campaign that concluded in March 2017, and allowed him to self-publish. In total, the two-year journey took the author from a Denny’s dinner in San Bernardino and Rancho Obi-Wan in California to a Radisson Hotel room in Rhode Island and midday margaritas on the Hudson.

6:00 PM

5th Anniversary Great Canadian Play Date

6:00 PMMember Hospitality Lounge – Level 1, Rear of Hall 1E

Canadian toy industry members, celebrate the great Canadian experience with your colleagues and leaders of the Canadian Toy Association at the 5th annual Great Canadian Play Date. Enjoy a little play time after the show with friends, drinks, snacks, and a chance to win Canadian themed prizes. This event is only open to Canadians in the toy industry; bring a business card that includes a Canadian telephone number and/or address. RSVP to info@canadiantoyassociation.ca by February 8, 2019.

6:00 PM

15th Annual WIT Wonder Women in Toys, Licensing & Entertainment Awards Gala

6:00 PMPier 60, Chelsea Piers, New York City

The annual WIT Gala is a night of celebration and inspiration honoring the brightest female executives, thought leaders, entrepreneurs, and changemakers for their extraordinary achievements and impact within the toy, licensing, and entertainment industries. For tickets and information, visit www.womenintoys.com.

6:30 PM

ASTRA's Night in New York Party

6:30 PMMember Hospitality Lounge – Level 1, Rear of Hall 1E

Clyde Frazier's Wine and Dine, 485 Tenth Avenue (entrance at 38th Street), New York City At this happy hour event, connect with ASTRA colleagues over food and drinks, all included in the price of your ticket. Register at www.astratoy.org.

6:00 PM

5th Anniversary Great Canadian Play Date

6:00 PMMember Hospitality Lounge – Level 1, Rear of Hall 1E

Canadian toy industry members, celebrate the great Canadian experience with your colleagues and leaders of the Canadian Toy Association at the 5th annual Great Canadian Play Date. Enjoy a little play time after the show with friends, drinks, snacks, and a chance to win Canadian themed prizes. This event is only open to Canadians in the toy industry; bring a business card that includes a Canadian telephone number and/or address. RSVP to info@canadiantoyassociation.ca by February 8, 2019.

6:00 PM

15th Annual WIT Wonder Women in Toys, Licensing & Entertainment Awards Gala

6:00 PMPier 60, Chelsea Piers, New York City

The annual WIT Gala is a night of celebration and inspiration honoring the brightest female executives, thought leaders, entrepreneurs, and changemakers for their extraordinary achievements and impact within the toy, licensing, and entertainment industries. For tickets and information, visit www.womenintoys.com.

6:30 PM

ASTRA's Night in New York Party

6:30 PMMember Hospitality Lounge – Level 1, Rear of Hall 1E

Clyde Frazier's Wine and Dine, 485 Tenth Avenue (entrance at 38th Street), New York City At this happy hour event, connect with ASTRA colleagues over food and drinks, all included in the price of your ticket. Register at www.astratoy.org.

Creative Factor

All Toy Fair registrants are welcome to participate in a full schedule of free pitch sessions, roundtables, presentations, workshops, and panels focused on the interests and goals of inventors, designers, and others in the creative community, guided by the new Creative Factor Advisory Board.

10:00 AM

Play Innovation Panel

10:00 – 11:00 AMLevel 1, Hall 1D Lobby

The Play Innovation Panel, chaired by Mojo Nation’s Billy Langsworthy, brings together the designers driving innovation in the toy and game space through the integration of Artificial Intelligence, Robotics, Virtual Reality, and Augmented Reality. As both toy titans and some of industry’s most exciting new start-ups embrace the opportunities these kinds of developments can bring, this session will shine a spotlight on how emerging tech is set to shape the toys and games of the future and look at how it’s already changing the ways in which kids (and big kids) play.

11:00 AM

The Road Not Taken

11:00 AM – 12:00 PMLevel 1, Hall 1D Lobby

For a toy company, the traditional way of getting a product to market demands time, money, and, often, relinquishing a degree of control and revenue. Some creative thinkers have bucked the traditional route either by doing it themselves or finding an unusual marketplace tactic. This panel, moderated by Billy Langsworthy, founder, MoJo Nation, will show you how thinking outside the box when it comes to distribution may be the path that makes all the difference.

12:00 PM

Screenless is In

12:00 - 1:00 PMLevel 1, Hall 1D Lobby

Parents are increasingly worried about too much screen time for their kids. We'll examine how the most forward-looking tech toymakers are putting the emphasis on "great play" over "great tech." Presenters: Robin Raskin, Living in Digital Times; Gregg Stein, CRO & GM, Kano Computing.

1:00 PM

IP Game Show with Wynne Jones IP

1:00 - 2:00 PMLevel 1, Hall 1D Lobby

Confused about IP and how to go about protecting your idea or even your product? Worried it’s going to cost you a ‘fortune’? Not sure if you’ll understand all the legal lingo and be even more confused? Wynne-Jones IP is a law firm with a difference; no jargon, no nonsense. The team will be presenting an IP talk with a difference at the Creative Factor in the form of Play Your IP Cards Right, an interactive game show designed to be a fun means of bringing yourself up to speed with IP.

2:00 PM

Retail Redux

2:00 - 3:00 PMLevel 1, Hall 1D Lobby

Steve Pasierb, President & CEO of The Toy Association, will moderate a panel of retail experts including Nick Tarzia, Stamford Toys; Ben Kaufman, CAMP; and Kimberly Mosley, ASTRA, to share their experiences, wisdom, and strategies for thriving in today's (and tomorrow's) retail environment. The panel will discuss how specialty and mass can both be pipelines for trends, the effect the direct-to-consumer movement is having and how customer experiences are paramount to retaining and growing your customer base. Despite recent reports of retail's demise, these experts are here to tell you that retail is alive and well and ever-evolving.

3:00 PM

3D Modeling for Toy Design with ZBrush

3:00 - 4:00 PMLevel 1, Hall 1D Lobby

ZBrush sets the industry standard for digital sculpting. Its features enable you to use customizable brushes to shape, texture, and paint virtual clay in a real-time environment that provides instant feedback. When you use ZBrush you’ll be working with the same tools used by film studios, game developers, toy/collectible makers, jewelry designers, automotive/aviation designers, illustrators, and artists the world over.

4:00 PM

3D Software/Cyborg 3D

4:00 - 5:00 PMLevel 1, Hall 1D Lobby

Check back for more information.

5:00 PM

Toys That Time Forgot: A Behind the Scenes Look

5:00 - 6:00 PMLevel 1, Hall 1D Lobby

Author Blake Wright discusses the journey of writing his book, TOYS THAT TIME FORGOT — A Visual History of Unproduced Action Figures, Vol. 1. From the genesis of the idea to the struggle for access, Wright explains what it took to give the project legs and see it through all the way to the successful Kickstarter campaign that concluded in March 2017, and allowed him to self-publish. In total, the two-year journey took the author from a Denny’s dinner in San Bernardino and Rancho Obi-Wan in California to a Radisson Hotel room in Rhode Island and midday margaritas on the Hudson.

Creative Factor Advisory Board

Brett Klisch

Brett Klisch

Creative Factor co-founder and creative director at Peru Meridian Studios

Brett Klisch is a 20-year veteran of the toy industry as owner and creative director of Peru Meridian Studios. Mr. Klisch's studio has designed, developed, and lead the manufacturing for toys that range from the biggest to the smallest companies, simple roto cast vinyl parts to complex motorized and electronic equipment.

With an original background in classical art and the performing arts, Mr. Klisch brings a showman's flair and a designer’s discipline to the many genres he has worked in. Whether fine art museum or circus, its all the same level of discipline and intensity for each and every project.

Robin Raskin

Robin Raskin

founder, Living in Digital Times

Robin Raskin is the founder of Living in Digital Times (LIDT), a team of technophiles who bring together top experts and the latest innovations to look at the intersection of lifestyle and technology. LIDT produces a number of notable conferences and expos at CES® and at conferences and events worldwide. The company’s trademark events include Last Gadget StandingDigital Health Summit, HighTech Retail Summit, FashionWareFitness Tech SummitKids@Play SummitThe Digital Money Forum and others.

In a previous lifetime, Robin honed her tech chops at a variety of technology publications. She was a columnist for USA Today online, editor of PC Magazine, founding editor of FamilyPC magazine and was one of the founding contributors of Yahoo! Tech.  Author of six books, magazine publisher, blogger, TV and radio personality, Robin has been a thought-leader at the forefront of an ever-changing topic: what it means to be digital. Robin also serves on the board of the CTA Foundation and on the ACM Practitioners Board.

She lives in NYC and the Hudson Valley, with her husband, her three drop-in-now-and-then children, and closets full of obsolete technology.

Follow Robin on Twitter @RobinR and stay up to date on all things Living in Digital Times on TwitterLinkedin and Facebook.
Warren Tuttle

Warren Tuttle

president, United Inventors Association of America Board of Directors

Warren Tuttle is the President of the United Inventors Association Board of Directors. The UIA is a national 501-C-3 non profit organization dedicated to inventor education, marketplace access and advocacy. Professionally, Warren runs Open Innovation programs for several leading companies in the housewares (Lifetime Brands) hardware (Techtronics Industries) and direct response television (Merchant Media) industries. He also serves on the National Pro Bono Patent Commission. Warren lives in Southern CT and speaks regularly at inventor clubs, trade shows and the US Patent Office.

Billy Langsworthy

Billy Langsworthy

co-founder, Mojo Nation

Billy Langsworthy is the co-founder of Mojo Nation, a body for the toy and game design community. The three pillars of Mojo Nation are to celebrate the work done by creators in this space, to usher new design talent into the industry and to help ensure the best ideas don’t just stay ideas. Mojo Nation runs the Play Creators Festival, a three day event held in London encompassing design conferences, pitching days, networking nights and a day designed to encourage product design students to take up careers in toy and game design. Away from the Festival, Mojo Nation has also launched the tech-toy focused Play Innovation Summit, as well as Toy Design Challenges for brands including Rubik’s, Mr Men/Little Miss and The Gruffalo, while also covering the toy and game design space online at Mojo-Nation.com. Prior to launching Mojo Nation, Langsworthy was the editor of UK toy and licensing trade titles ToyNews and Licensing.biz.

Matt Nuccio

Matt Nuccio

owner, Design Edge

Matt Nuccio is the owner of Design Edge, a toy and game development, marketing, manufacturing, inventing and consulting agency. They are headquartered in New York with two satellite offices in China. For over 30 years, Design Edge has been a leading development agency in the toys and games industry. For 4 years Matt co-chaired The Toy Association's associate panel, representing all designers and inventors in the toy industry. Currently, Matt sits on the board of directors of the United Inventors Association of America (UIA) and on the Chicago Toy and Game Fair (ChiTAG) advisory board. Matt also writes a column in Toy Family Entertainment magazine focusing on the toy industry and often lectures at the American International Toy Fair, ASTRA, Chicago Toy & Game Fair, and Hong Kong Toy Fair.

The Global Trade and Market Expansion program provides information to assist companies in assessing opportunities both domestically and in the global marketplace.

9:30 AM

Global Market Research: Brazil

9:30 - 10:30 AMLevel 1, Hall 1E, Room 1E11

Registration is required for this program, which also includes Global Market Research: China. The program is free for Toy Association members; non-members pay only $99 to attend one or both sessions.

Presenters: Philippe Guinadeau, CEO, Kidz Global; and Anne McConnell, senior director, market research & data strategy, The Toy Association

11:30 AM

Global Market Research: China

11:30 AM - 1:00 PMLevel 1, Hall 1E, Room 1E11

Registration is required for this program, which also includes Global Market Research: Brazil. The program is free for Toy Association members; non-members pay only $99 to attend one or both sessions.

Presenters: Philippe Guinadeau, CEO, Kidz Global; and Anne McConnell, senior director, market research & data strategy, The Toy Association

As a neighborhood or specialty toy shop owner or mass market retailer, you will find practical and useful information in these free expert-led sessions targeted to your business needs.

11:00 AM

ShopToys365.com for Retailers

11:00 AM - 12:00 PMBuyers' Lounge, Level 1, Room 1B03

The competition never ends! Differentiating your store from all the other retail options is key to your success. The need to continually source new, innovative, and unique items is greater than ever. In this session you will be introduced to ShopToys365.com, The Toy Association's powerful industry-specific social e-commerce marketplace. Learn how to use the platform's product discovery features 24/7 to quickly find products and suppliers that will separate your store from the competition.

Presenter Heidi Murphy, Balluun

The Licensing Content Connection features dedicated educational programming created specifically for the world of licensing – a market segment that accounts for 30% of all toys and games purchased in the United States. Everyone is welcome to attend.

1:30 PM

Are You Ready for Licensing?

1:30 - 2:30 PMLevel 1, Hall 1E, Room 1E11

You have a toy, game, character, or concept. You know licensing can help you move into new product lines and distribution channels, add awareness, generate revenue. But how do you evaluate whether your property is ready for licensing? Leave this session knowing what drives successful licensing programs, how to assess your IP for licensing potential, what licensees/manufacturers expect of you, how to identify the opportunities at retail, and more.

The 5-session Licensing Content Connection program is free and open to all Toy Fair registrants. Presented by the International Licensing Industry Merchandisers' Association (LIMA).

Presenters: Ira Mayer, former publisher & executive editor of The Licensing Letter and Youth Market Alerts; and Karen Raugust, writer, editor & researcher at Raugust Communications

3:30 PM

Licensing & Retail Trends

3:30 - 4:30 PMLevel 1, Hall 1E, Room 1E11

Experts from the International Licensing Industry Merchandisers' Association (LIMA), the global trade organization for companies in trademark licensing, will spotlight the top business trends they see affecting the licensing business, including the changing shape of the retail business, whether bricks-and-mortar or online.

Toy Fair’s Safety, Compliance & Environmental programs share tools and insights stakeholders need to know to continue ensuring that the CPSC continues to rank toys among the safest of 15 consumer product categories commonly found in the home.

The Toy Association is proud to offer informational sessions for Toy Fair exhibitors and attendees covering topics as diverse as marketplace trends and tips for a successful exhibit experience.

1:30 PM

What Makes a Toy a STEM/STEAM Toy?

1:30 - 2:30 PMLevel 1, Hall 1E, Room 1E09

A STEM/STEAM toy is more than just a label on a box. Does the toy get kids excited about science, technology, engineering, and math and does it fuel a child's imagination, curiosity, and creativity? Dos the toy support the skills needed in these areas? Come to our interactive panel discussion to learn how to create and promote a toy as STEM/STEAM. Both toy manufacturers and retailers will benefit from this session, which will feature experts from a cross-section of fields including toys, play, education, and STEAM.

4:00 PM

Toy Trends Briefing

4:00 - 5:00 PMLevel 1, Hall 1E, Room 1E09

Get an exclusive first look at the top toy trends of 2019 at The Toy Association's Toy Trends Briefing. Using examples from the show floor, our trend experts will highlight the hottest trends -- and tell you where to find them at Toy Fair. Free and open to all. No registration required.

Show hours: 9 am - 6 pm

8:00 AM

Annual General Meeting of The Toy Association

8:00 - 9:00 AMLevel 1, Hall 1E, Room 1E09

Open to members and non-members and free to all registrants and exhibitors, this year-end wrap-up and look ahead will cover topics including reports from the president and chairman, election of new members of the Board of Directors and any term renewals, a review of accomplishments since the last meeting, and actions planned to address vital issues facing the toy industry. A summary report of 2018 financial results will be presented. Free and open to all. Only members of The Toy Association may vote during the board election. No registration required.

8:00 AM

ASTRA's Share the Fair

8:00 - 9:00 AMLevel 1, Hall 1E - Room 1E11

Feeling like you just don't have enough time to see all the amazing new products and vendors at Toy Fair? ASTRA's got you covered. At Share the Fair, enjoy a breakfast buffet and coffee while you swap stories and discuss the hot new toys and children's products you've seen in the aisles with your fellow retail members. Open to ASTRA member retailers only.

9:00 AM

Toy Fair Credit Meeting

9:00 AM - 6:00 PMIntercontinental New York Times Square

The Toy Association's annual Toy Fair Credit Meeting is exclusively for member-manufacturers who are participants in The Toy Association Credit Interchange program. Registration required. For more details, contact Dina Gittings.

9:30 AM

Toy Safety & Compliance Update

9:30 AM - 12:30 PMLevel 1, Hall 1E, Room 1E09

The Toy Association will host an update on pending state and federal legislation impacting the toy industry and an overview of the association's efforts to prevent passage of any harmful legislation or regulation. Free and open to all. No registration required. Thank you to our generous sponsors Bureau Veritas Consumer Products Services, Intertek, QIMA (formerly AsiaInspection), SGS North America, STC, and Unitec Technical Services & Certification (Canada) Inc.

10:00 AM

VR Character Modeling Workflows for Rapid Prototyping with Oculus Medium

10:00 - 11:00 AMLevel 1, Hall 1D Lobby

New York digital artist Max Hergenrother discusses how to use virtual reality modeling tool Oculus Medium in the pipeline of character modeling for use in the toy industry. Learn how VR sculpting software is utilized to quickly develop and iterate models for rapid prototyping and manufacturing preparation.

Oculus Medium is an immersive creative tool that lets you sculpt, model, and paint digital assets in a VR environment. Create expressive works of art where the limitations of the flat 2D screen no longer apply. With the Oculus Rift, your authentic gestures and movements form a natural, tactile experience, giving you the closest thing to traditional sculpting in a digital creative tool. With the power of the Medium’s versatile toolkit, the potential for artistic creation is boundless.

11:00 AM

Building a Brand, Not Just a Product

11:00 AM – 12:00 PMLevel 1, Hall 1D Lobby

From Nike to Tom’s of Maine, when your brand takes a stand you not only sell product, you gain a following. In today’s retail environment it’s products with a purpose and a sense of authenticity that attract consumers. Creating your brand’s narrative and the values your company stands for can give you the market advantage. This session will shine a light on various brands of all sizes that have benefited from telling compelling stories as part of their company DNA. Robin Raskin, founder, Living in Digital Times, will guide you through the landscape of some of the social-good campaigns as well as captivating storytelling in the materials that surround your company. She and her panel of experts will provide you with tips and strategies for crafting your story.

11:00 AM

ShopToys365.com for Retailers

11:00 AM - 12:00 PMBuyers' Lounge, Level 1, Room 1B03

The competition never ends! Differentiating your store from all the other retail options is key to your success. The need to continually source new, innovative, and unique items is greater than ever. In this session you will be introduced to ShopToys365.com, The Toy Association's powerful industry-specific social e-commerce marketplace. Learn how to use the platform's product discovery features 24/7 to quickly find products and suppliers that will separate your store from the competition.

Presenter Heidi Murphy, Balluun

12:00 PM

Playing with Brands Panel

12:00 - 1:00 PMLevel 1, Hall 1D Lobby

The Playing with Brands panel, chaired by Mojo Nation’s Billy Langsworthy, will see toy and game designers lift the lid on how they go about creating licensed products, dissecting the creative constraints and potential pitfalls involved in bringing much loved characters and IP to life in the toy aisle, as well as looking at how the industry's relationship with licensing has evolved over the years.

1:00 PM

Influencer Marketing at Any Size

1:00 - 2:00 PMLevel 1, Hall 1D Lobby

Influencer marketing has fundamentally changed the way consumers learn about the toys and games they want for their families. Family vloggers, toy unboxers, momfluencers, and play along channels dominate the attention of your customers, and their endorsement carries extraordinary weight. In the infinite sea of influencers of every shape and size, how do you identify the right match, build a rapport, and get the best return on investment? Join Jonathan Katz and Victoria Fener, co-founders of the family influencer conference Clamour, for a deep dive into making influencer marketing a core part of your brand strategy or just getting started.

1:30 PM

Toying with Social Media: New Names in the Toy Space

1:30 - 2:30 PMLevel 1, Hall 1E, Room 1E11

Presented by UBM, this session examines how social media influencers are shaping the toy industry in support of new licensed toys and products.

2:00 PM

The Gig Economy of Toys

2:00 - 3:00 PMLevel 1, Hall 1D Lobby

When it comes to getting the job done, the days of one team at one company in one location may be a thing of the past. New tools for collaborating, the digitization of the creation process, and a realization that the best talent for a specific job may be around the corner or halfway around the world has opened the door for the new revolution: the Gig Economy. When you can assemble your dream team — graphics, copywriting, design, packaging, prototyping, and more — with no boundaries or bureaucracies, the world is wide open to your creativity and business growth. But there are tips and tricks you’ll need to make it work. Join moderator Richard Gottlieb for a dynamic discussion of how you can put the Gig Economy to work for you.

3:00 PM

3D Modeling for Toy Design with ZBrush

3:00 - 4:00 PMLevel 1, Hall 1D Lobby

ZBrush sets the industry standard for digital sculpting. Its features enable you to use customizable brushes to shape, texture, and paint virtual clay in a real-time environment that provides instant feedback. When you use ZBrush you’ll be working with the same tools used by film studios, game developers, toy/collectible makers, jewelry designers, automotive/aviation designers, illustrators, and artists the world over.

6:00 PM

LIMA Toy Fair Party

6:00 - 8:00 PMCLYDE FRAZIER’S WINE AND DINE, 485 10th AVENUE @38th STREET

Slam Dunk at LIMA NY Toy Fair Party at Clyde Frazier’s! Unwind after a long day of meetings with industry peers a block away from the Javits Center. Join us for a fun night of networking, drinks, and tasty food in Clyde’s signature style. Take a shot in the free throw basketball court and network in the spacious bar and lounge. Headline sponsor JPatton. Register online. LIMA members $85 until 2/11, $105 after 2/1. Non-members $100 until 2/11, $120 after 2/11.

6:00 PM

2019 ChiTag NYC Get Together

6:00 PM - 12:00 AMConnolly’s Pub, 121 W. 45th Street, New York City

Celebrate the end of the worldwide Toy Fair season at the last and one of the biggest and best parties during NY Toy Fair. People come and go all evening. Advance tickets are $20 and available online. Proceeds benefit the Young Inventor Challenge supported by the Chicago Toy & Game Foundation. While advance registration is preferred, you are welcome a to pay $25 at the door. Food and beverage costs are additional.

8:00 AM

ASTRA's Share the Fair

8:00 - 9:00 AMLevel 1, Hall 1E - Room 1E11

Feeling like you just don't have enough time to see all the amazing new products and vendors at Toy Fair? ASTRA's got you covered. At Share the Fair, enjoy a breakfast buffet and coffee while you swap stories and discuss the hot new toys and children's products you've seen in the aisles with your fellow retail members. Open to ASTRA member retailers only.

6:00 PM

LIMA Toy Fair Party

6:00 - 8:00 PMCLYDE FRAZIER’S WINE AND DINE, 485 10th AVENUE @38th STREET

Slam Dunk at LIMA NY Toy Fair Party at Clyde Frazier’s! Unwind after a long day of meetings with industry peers a block away from the Javits Center. Join us for a fun night of networking, drinks, and tasty food in Clyde’s signature style. Take a shot in the free throw basketball court and network in the spacious bar and lounge. Headline sponsor JPatton. Register online. LIMA members $85 until 2/11, $105 after 2/1. Non-members $100 until 2/11, $120 after 2/11.

6:00 PM

2019 ChiTag NYC Get Together

6:00 PM - 12:00 AMConnolly’s Pub, 121 W. 45th Street, New York City

Celebrate the end of the worldwide Toy Fair season at the last and one of the biggest and best parties during NY Toy Fair. People come and go all evening. Advance tickets are $20 and available online. Proceeds benefit the Young Inventor Challenge supported by the Chicago Toy & Game Foundation. While advance registration is preferred, you are welcome a to pay $25 at the door. Food and beverage costs are additional.

Creative Factor

All Toy Fair registrants are welcome to participate in a full schedule of free pitch sessions, roundtables, presentations, workshops, and panels focused on the interests and goals of inventors, designers, and others in the creative community, guided by the new Creative Factor Advisory Board.

10:00 AM

VR Character Modeling Workflows for Rapid Prototyping with Oculus Medium

10:00 - 11:00 AMLevel 1, Hall 1D Lobby

New York digital artist Max Hergenrother discusses how to use virtual reality modeling tool Oculus Medium in the pipeline of character modeling for use in the toy industry. Learn how VR sculpting software is utilized to quickly develop and iterate models for rapid prototyping and manufacturing preparation.

Oculus Medium is an immersive creative tool that lets you sculpt, model, and paint digital assets in a VR environment. Create expressive works of art where the limitations of the flat 2D screen no longer apply. With the Oculus Rift, your authentic gestures and movements form a natural, tactile experience, giving you the closest thing to traditional sculpting in a digital creative tool. With the power of the Medium’s versatile toolkit, the potential for artistic creation is boundless.

11:00 AM

Building a Brand, Not Just a Product

11:00 AM – 12:00 PMLevel 1, Hall 1D Lobby

From Nike to Tom’s of Maine, when your brand takes a stand you not only sell product, you gain a following. In today’s retail environment it’s products with a purpose and a sense of authenticity that attract consumers. Creating your brand’s narrative and the values your company stands for can give you the market advantage. This session will shine a light on various brands of all sizes that have benefited from telling compelling stories as part of their company DNA. Robin Raskin, founder, Living in Digital Times, will guide you through the landscape of some of the social-good campaigns as well as captivating storytelling in the materials that surround your company. She and her panel of experts will provide you with tips and strategies for crafting your story.

12:00 PM

Playing with Brands Panel

12:00 - 1:00 PMLevel 1, Hall 1D Lobby

The Playing with Brands panel, chaired by Mojo Nation’s Billy Langsworthy, will see toy and game designers lift the lid on how they go about creating licensed products, dissecting the creative constraints and potential pitfalls involved in bringing much loved characters and IP to life in the toy aisle, as well as looking at how the industry's relationship with licensing has evolved over the years.

1:00 PM

Influencer Marketing at Any Size

1:00 - 2:00 PMLevel 1, Hall 1D Lobby

Influencer marketing has fundamentally changed the way consumers learn about the toys and games they want for their families. Family vloggers, toy unboxers, momfluencers, and play along channels dominate the attention of your customers, and their endorsement carries extraordinary weight. In the infinite sea of influencers of every shape and size, how do you identify the right match, build a rapport, and get the best return on investment? Join Jonathan Katz and Victoria Fener, co-founders of the family influencer conference Clamour, for a deep dive into making influencer marketing a core part of your brand strategy or just getting started.

2:00 PM

The Gig Economy of Toys

2:00 - 3:00 PMLevel 1, Hall 1D Lobby

When it comes to getting the job done, the days of one team at one company in one location may be a thing of the past. New tools for collaborating, the digitization of the creation process, and a realization that the best talent for a specific job may be around the corner or halfway around the world has opened the door for the new revolution: the Gig Economy. When you can assemble your dream team — graphics, copywriting, design, packaging, prototyping, and more — with no boundaries or bureaucracies, the world is wide open to your creativity and business growth. But there are tips and tricks you’ll need to make it work. Join moderator Richard Gottlieb for a dynamic discussion of how you can put the Gig Economy to work for you.

3:00 PM

3D Modeling for Toy Design with ZBrush

3:00 - 4:00 PMLevel 1, Hall 1D Lobby

ZBrush sets the industry standard for digital sculpting. Its features enable you to use customizable brushes to shape, texture, and paint virtual clay in a real-time environment that provides instant feedback. When you use ZBrush you’ll be working with the same tools used by film studios, game developers, toy/collectible makers, jewelry designers, automotive/aviation designers, illustrators, and artists the world over.

Creative Factor Advisory Board

Brett Klisch

Brett Klisch

Creative Factor co-founder and creative director at Peru Meridian Studios

Brett Klisch is a 20-year veteran of the toy industry as owner and creative director of Peru Meridian Studios. Mr. Klisch's studio has designed, developed, and lead the manufacturing for toys that range from the biggest to the smallest companies, simple roto cast vinyl parts to complex motorized and electronic equipment.

With an original background in classical art and the performing arts, Mr. Klisch brings a showman's flair and a designer’s discipline to the many genres he has worked in. Whether fine art museum or circus, its all the same level of discipline and intensity for each and every project.

Robin Raskin

Robin Raskin

founder, Living in Digital Times

Robin Raskin is the founder of Living in Digital Times (LIDT), a team of technophiles who bring together top experts and the latest innovations to look at the intersection of lifestyle and technology. LIDT produces a number of notable conferences and expos at CES® and at conferences and events worldwide. The company’s trademark events include Last Gadget StandingDigital Health Summit, HighTech Retail Summit, FashionWareFitness Tech SummitKids@Play SummitThe Digital Money Forum and others.

In a previous lifetime, Robin honed her tech chops at a variety of technology publications. She was a columnist for USA Today online, editor of PC Magazine, founding editor of FamilyPC magazine and was one of the founding contributors of Yahoo! Tech.  Author of six books, magazine publisher, blogger, TV and radio personality, Robin has been a thought-leader at the forefront of an ever-changing topic: what it means to be digital. Robin also serves on the board of the CTA Foundation and on the ACM Practitioners Board.

She lives in NYC and the Hudson Valley, with her husband, her three drop-in-now-and-then children, and closets full of obsolete technology.

Follow Robin on Twitter @RobinR and stay up to date on all things Living in Digital Times on TwitterLinkedin and Facebook.
Warren Tuttle

Warren Tuttle

president, United Inventors Association of America Board of Directors

Warren Tuttle is the President of the United Inventors Association Board of Directors. The UIA is a national 501-C-3 non profit organization dedicated to inventor education, marketplace access and advocacy. Professionally, Warren runs Open Innovation programs for several leading companies in the housewares (Lifetime Brands) hardware (Techtronics Industries) and direct response television (Merchant Media) industries. He also serves on the National Pro Bono Patent Commission. Warren lives in Southern CT and speaks regularly at inventor clubs, trade shows and the US Patent Office.

Billy Langsworthy

Billy Langsworthy

co-founder, Mojo Nation

Billy Langsworthy is the co-founder of Mojo Nation, a body for the toy and game design community. The three pillars of Mojo Nation are to celebrate the work done by creators in this space, to usher new design talent into the industry and to help ensure the best ideas don’t just stay ideas. Mojo Nation runs the Play Creators Festival, a three day event held in London encompassing design conferences, pitching days, networking nights and a day designed to encourage product design students to take up careers in toy and game design. Away from the Festival, Mojo Nation has also launched the tech-toy focused Play Innovation Summit, as well as Toy Design Challenges for brands including Rubik’s, Mr Men/Little Miss and The Gruffalo, while also covering the toy and game design space online at Mojo-Nation.com. Prior to launching Mojo Nation, Langsworthy was the editor of UK toy and licensing trade titles ToyNews and Licensing.biz.

Matt Nuccio

Matt Nuccio

owner, Design Edge

Matt Nuccio is the owner of Design Edge, a toy and game development, marketing, manufacturing, inventing and consulting agency. They are headquartered in New York with two satellite offices in China. For over 30 years, Design Edge has been a leading development agency in the toys and games industry. For 4 years Matt co-chaired The Toy Association's associate panel, representing all designers and inventors in the toy industry. Currently, Matt sits on the board of directors of the United Inventors Association of America (UIA) and on the Chicago Toy and Game Fair (ChiTAG) advisory board. Matt also writes a column in Toy Family Entertainment magazine focusing on the toy industry and often lectures at the American International Toy Fair, ASTRA, Chicago Toy & Game Fair, and Hong Kong Toy Fair.

As a neighborhood or specialty toy shop owner or mass market retailer, you will find practical and useful information in these free expert-led sessions targeted to your business needs.

11:00 AM

ShopToys365.com for Retailers

11:00 AM - 12:00 PMBuyers' Lounge, Level 1, Room 1B03

The competition never ends! Differentiating your store from all the other retail options is key to your success. The need to continually source new, innovative, and unique items is greater than ever. In this session you will be introduced to ShopToys365.com, The Toy Association's powerful industry-specific social e-commerce marketplace. Learn how to use the platform's product discovery features 24/7 to quickly find products and suppliers that will separate your store from the competition.

Presenter Heidi Murphy, Balluun

The Licensing Content Connection features dedicated educational programming created specifically for the world of licensing – a market segment that accounts for 30% of all toys and games purchased in the United States. Everyone is welcome to attend.

1:30 PM

Toying with Social Media: New Names in the Toy Space

1:30 - 2:30 PMLevel 1, Hall 1E, Room 1E09

Presented by UBM, this session examines how social media influencers are shaping the toy industry in support of new licensed toys and products.

Toy Fair’s Safety, Compliance & Environmental programs share tools and insights stakeholders need to know to continue ensuring that the CPSC continues to rank toys among the safest of 15 consumer product categories commonly found in the home.

9:30 AM

Toy Safety & Compliance Update

9:30 AM - 12:30 PMLevel 1, Hall 1E, Room 1E09

The Toy Association will host an update on pending state and federal legislation impacting the toy industry and an overview of the association's efforts to prevent passage of any harmful legislation or regulation. Free and open to all. No registration required. Thank you to our generous sponsors Bureau Veritas Consumer Products Services, Intertek, QIMA (formerly AsiaInspection), SGS North America, STC, and Unitec Technical Services & Certification (Canada) Inc.

The Toy Association is proud to offer informational sessions for Toy Fair exhibitors and attendees covering topics as diverse as marketplace trends and tips for a successful exhibit experience.

8:00 AM

Annual General Meeting of The Toy Association

8:00 - 9:00 AMLevel 1, Hall 1E, Room 1E09

Open to members and non-members and free to all registrants and exhibitors, this year-end wrap-up and look ahead will cover topics including reports from the president and chairman, election of new members of the Board of Directors and any term renewals, a review of accomplishments since the last meeting, and actions planned to address vital issues facing the toy industry. A summary report of 2018 financial results will be presented. Free and open to all. Only members of The Toy Association may vote during the board election. No registration required.

9:00 AM

Toy Fair Credit Meeting

9:00 AM - 6:00 PMIntercontinental New York Times Square

The Toy Association's annual Toy Fair Credit Meeting is exclusively for member-manufacturers who are participants in The Toy Association Credit Interchange program. Registration required. For more details, contact Dina Gittings.

Show hours: 9 am - 4 pm

10:00 AM

Successful Kickstarter Campaigns

10:00 - 11:00AMLevel 1, Hall 1D Lobby

Companies started through successful Kickstarter crowdfunding campaigns share their experiences.

11:00 AM

ShopToys365.com for Retailers

11:00 AM - 12:00 PMBuyers' Lounge, Level 1, Room 1B03

The competition never ends! Differentiating your store from all the other retail options is key to your success. The need to continually source new, innovative, and unique items is greater than ever. In this session you will be introduced to ShopToys365.com, The Toy Association's powerful industry-specific social e-commerce marketplace. Learn how to use the platform's product discovery features 24/7 to quickly find products and suppliers that will separate your store from the competition.

Presenter Heidi Murphy, Balluun

12:00 PM

3D Printing for Toy Design: Getting Started with Formlabs Engineering

12:00 - 1:00 PMLevel 1, Hall 1D Lobby

From durable press-fit components to flexible soft-touch surfaces, 3D printing can be used to efficiently prototype realistic parts before heading into mass production. Formlabs offers these properties - and more - in its library of engineering resins for stereolithography (SLA) 3D printing. In this workshop, you will learn how to pick the right resin for your application and use the Form 2 3D printer to reduce costs, iterate faster, and bring better experiences to market.

About Formlabs: Formlabs is the industry leader in desktop stereolithography (SLA) 3D printing, a technique that uses a laser to cure solid parts from a liquid resin. Worldwide, industry professionals use Formlabs’ intuitive, reliable Form 2 3D printer to deliver high resolution parts at a fraction of the cost and footprint of industrial machines.

2:00 PM

The Connected Play Landscape and Beyond: Uncovering Emerging Tech and the Future of Play

2:00 - 3:00 PMLevel 1, Hall 1D Lobby

With an anticipated growth of 200% in the next five years, connected play is more than fun and games. Valerie Vacante, founder and managing partner of Collabsco, will share her perspective on emerging technologies and the connected play landscape: what it is, how it has evolved, current business opportunities, technology trends across Internet of Things (IoT), artificial intelligence, robotics, augmented reality, virtual reality, voice, sound, touch, and beyond. Find out about the latest connected play innovations and technologies, and glimpse into the future of play.

3:00 PM

3D Modeling for Toy Design with ZBrush

3:00 - 4:00 PMLevel 1, Hall 1D Lobby

ZBrush sets the industry standard for digital sculpting. Its features enable you to use customizable brushes to shape, texture, and paint virtual clay in a real-time environment that provides instant feedback. When you use ZBrush you’ll be working with the same tools used by film studios, game developers, toy/collectible makers, jewelry designers, automotive/aviation designers, illustrators, and artists the world over.

As a neighborhood or specialty toy shop owner or mass market retailer, you will find practical and useful information in these free expert-led sessions targeted to your business needs.

11:00 AM

ShopToys365.com for Retailers

11:00 AM - 12:00 PMBuyers' Lounge, Level 1, Room 1B03

The competition never ends! Differentiating your store from all the other retail options is key to your success. The need to continually source new, innovative, and unique items is greater than ever. In this session you will be introduced to ShopToys365.com, The Toy Association's powerful industry-specific social e-commerce marketplace. Learn how to use the platform's product discovery features 24/7 to quickly find products and suppliers that will separate your store from the competition.

Presenter Heidi Murphy, Balluun

10:00 AM

Successful Kickstarter Campaigns

10:00 - 11:00 AMLevel 1, Hall 1D Lobby

Companies started through successful Kickstarter crowdfunding campaigns share their experiences.

12:00 PM

3D Printing for Toy Design: Getting Started with Formlabs Engineering

12:00 - 1:00PMLevel 1, Hall 1D Lobby

From durable press-fit components to flexible soft-touch surfaces, 3D printing can be used to efficiently prototype realistic parts before heading into mass production. Formlabs offers these properties - and more - in its library of engineering resins for stereolithography (SLA) 3D printing. In this workshop, you will learn how to pick the right resin for your application and use the Form 2 3D printer to reduce costs, iterate faster, and bring better experiences to market.

About Formlabs: Formlabs is the industry leader in desktop stereolithography (SLA) 3D printing, a technique that uses a laser to cure solid parts from a liquid resin. Worldwide, industry professionals use Formlabs’ intuitive, reliable Form 2 3D printer to deliver high resolution parts at a fraction of the cost and footprint of industrial machines.

2:00 PM

The Connected Play Landscape and Beyond: Uncovering Emerging Tech and the Future of Play

2:00 - 3:00PMLevel 1, Hall 1D Lobby

With an anticipated growth of 200% in the next five years, connected play is more than fun and games. Valerie Vacante, founder and managing partner of Collabsco, will share her perspective on emerging technologies and the connected play landscape: what it is, how it has evolved, current business opportunities, technology trends across Internet of Things (IoT), artificial intelligence, robotics, augmented reality, virtual reality, voice, sound, touch, and beyond. Find out about the latest connected play innovations and technologies, and glimpse into the future of play.

3:00 PM

3D Modeling for Toy Design with ZBrush

3:00 - 4:00PMLevel 1, Hall 1D Lobby

ZBrush sets the industry standard for digital sculpting. Its features enable you to use customizable brushes to shape, texture, and paint virtual clay in a real-time environment that provides instant feedback. When you use ZBrush you’ll be working with the same tools used by film studios, game developers, toy/collectible makers, jewelry designers, automotive/aviation designers, illustrators, and artists the world over.