Who Can Attend?

  • Apparel Stores
  • Arts & Crafts Shops
  • Bookstores
  • Buying Officer
  • Camps-Day/Summer
  • Candy/Confections Retailers
    Card/Stationery Stores
  • Closeout  Stores
  • Convenience Stores/Gas &Truck Stops
  • Co-op Buying Officer
  • Costumes/Theatrical Suppliers
  • Department Stores
  • Discount Chains, General
  • Doll/Collectible Retailers
  • Drug Stores
  • Electronics Retailers
  • Family Entertainment/Play Centers
  • Florist/Garden Centers
  • Gift Stores
  • Gourmet Retailers
  • Hardware Retailers
  • Health and Beauty Care Stores
  • Holiday/Seasonal Merchandisers
  • Home Decorating/Furnishings Suppliers
  • Hotel/Resort/Travel Firms
  • Importers/Distributors
  • Infant /Baby Supply Stores
  • Jewelry Stores
  • Libraries
  • Mail Order/Catalog Companies
  • Military Exchanges
  • Museum Stores
  • Online Retailers*
  • Outdoor Retailers
  • Parent/Teacher Stores
  • Parks - Amusement/Theme
  • Party/Event Planners
  • Party Goods Stores
  • Pediatric/Occupational Therapy Services
  • Premiums/Corporate Incentives Suppliers
  • Restaurant/Hospitality Firms
  • School/School Districts/Learning Centers
  • Sporting Goods Stores
  • Supermarket/Grocery Stores
  • Toy/Hobby/Game Stores
  • TV Shopping Channels
  • Variety Stores
  • Video Game Stores
  • Warehouse Club/Hypermarkets/Mass Merchants
  • Wholesalers

*Toy Fair’s attendance policy does not allow access to those identified as online only resellers, participants in affiliate advertising programs, or auction-style platforms.

University Students & Faculty

Student and faculty badges may be issued to those who are in a college/university degree program with a course of study that is related to toy design. Badges must be requested by a college/university program professor. Email request with a list of students who are attending Toy Fair.

Trade Guests

  • Advertising/Marketing Executives
  • Association Executives
  • Banker/Financial Analysts
  • Entertainment Executives
  • Government Officials
  • International Consuls
  • Inventors
  • Licensors
  • Magazine Publishers
  • Product Design/Development Executives
  • Product Safety & Compliance Executives
  • Public Relations Executives
  • Regulatory Affairs Executives

Manufacturers’ Representatives

  • Independent Sales Representatives
  • Sales Agents
  • Sales Agencies


  • Editors/Producers
  • Reporters/Bloggers*
  • Anchors/Hosts/Other On-Air Talent
  • Photojournalists
  • Photographers/Camera Crews

Reporting for:

  • Blogs*: A unique website that features toy-related content and is unaffiliated with a news organization
  • Magazines: A printed publication that is circulated on a consistent basis to a subscription base and/or sold on newsstands
  • Newspapers/Newsletters: A printed publication with our without an online component that goes out on a consistent basis to a subscription base and or/sold on newsstands
  • Newswires: A service that writes or films a story and sends out over the wire for multiple media sources to use
  • Radio Stations: Any program that is broadcast on AM or FM channels or across satellite radio
  • Television-Cable Channels: Any filmed or live content that is seen on network or cable TV
  • YouTube Channels**: A dedicated space on YouTube where a brand can promote videos and gain subscribers
  • Online/Websites: Any website that is the online counterpart of a magazine, newspaper or broadcast station
*Must have at least 2,500 unique monthly visitors (UMVs)
**Must have a minimum of 250,000 subscribers.