Toy Fair registration is open to the trade only; Toy Fair is not open to the public. NO ONE under the age of 18, including infants, will be admitted.
Consumers, suppliers to the trade including shippers, paper and packaging companies, graphic design firms, and any individual or company looking to sell their services to exhibitors, are NOT eligible to attend.
Retailers, wholesalers, importer-distributors, buying groups, and manufacturers' reps are eligible for free admission. Certain categories of trade guests and non-exhibiting manufacturer are eligible for admission for a fee. Each registrant must present both business credentials and employee identification.
View a complete list of those eligible to attend.
All attendees must submit copies of the documents listed for their registration category.
Must submit at least 2 of the following credentials in addition to any mandatory items required:
Must submit at least 2 of the following credentials:
YouTube Influencer Criteria
In order to be eligible for press registration for Toy Fair 2017, YouTube Influencers must meet the following criteria by the cutoff date of February 1, 2017. There will be no on-site registration at the event for YouTube personalities.
All channels must have a minimum of 250,000 subscribers. Videos must be posted weekly on the channel. Children will only be permitted entrance into the event if they serve as one of the main personalities on the channel. All qualifying children must be at least five years of age and have one qualified adult accompanying them at all times.
Qualifying adults can be defined as the personality/key contact of the channel. There will only be two children maximum allowed per YouTube channel. A liability form will need to be completed for all children attending the event.
Qualified individuals are permitted to film, but cannot bring an extra videographer who does not meet the criteria above.
Show management reserves the right to request additional documents if deemed necessary to qualify as a Buyer, Trade Guest, Manufacturers' Rep or Press.
Retailers, wholesalers, importer-distributors, buying groups, and manufacturers' reps are eligible for free admission.
Non-Member Trade Guests
$175 until December 31, 2016
$275 beginning January 1, 2017
1st individual from a TIA member company: Free
2nd individual from a TIA member company: Free
3rd individual & beyond from TIA member company: $500 each
**Approval to attend Toy Fair in past years does not guarantee entry. Both first-time and returning members of the press must present credentials annually. Please refer to Media Guidelines on the Toy Fair website for details.
*Must provide government ID upon request. Subject to approval by show management.