Retailers and sales representatives are eligible for free admission. Certain categories of trade guests and non-exhibitors are eligible for admission for a fee. Each registrant must present both business credentials and employee identification.
Approval to attend Toy Fair in past years does not guarantee entry.
Show management reserves the right to request additional documents if deemed necessary to qualify as a Retailer, Sales Representative, Trade Guest or Press.
All attendees are qualified based on their primary business. Any misrepresentation of position will bar you and your organization from future Toy Association events.
Only major credit cards are accepted for on-site registrations. Cash will NOT be accepted.
View a complete list of those eligible to attend.
Must submit 2 (two) forms of company credentials plus 1 (one) form of employee identification (see list of acceptable employee identification below).
Must submit 1 (one) of the following company credentials plus 1 (one) form of employee identification (see list of acceptable employee identification below).
Must submit 2 (two) of the following company credentials plus 1 (one) form of employee identification (see list of acceptable employee identification below).
Acceptable EMPLOYEE identification for attendees include at least ONE of the following:
Approval to attend Toy Fair in past years does not guarantee entry. Both first-time and returning members of the press must present credentials annually. Credentials must consist of a Company Business Card and two (2) additional documents from the list below.
YouTube Influencer Criteria
In order to be eligible for press registration for Toy Fair 2018, YouTube Influencers must meet the following criteria by the cutoff date of February 1, 2018. There will be no on-site registration at the event for YouTube personalities.
All channels must have a minimum of 250,000 subscribers. Videos must be posted weekly on the channel. Children will only be permitted entrance into the event if they serve as one of the main personalities on the channel. All qualifying children must be at least five years of age and have one qualified adult accompanying them at all times.
Qualifying adults can be defined as the personality/key contact of the channel. There will only be two children maximum allowed per YouTube channel. A liability form will need to be completed for all children attending the event.
Qualified individuals are permitted to film, but cannot bring an extra videographer who does not meet the criteria above.
NOTE: Blogs must reflect current toy industry and/or related news. New posts must be created on a weekly or more frequent basis. Blog traffic must exceed a minimum of 5,000 unique visits a month.
Retailers / Sales Representatives
Toy Association Members
$175 until December 31, 2017
$275 beginning January 1, 2018
If you are a vendor or manufacturer who would like to attend the show (but not exhibit), we welcome you as a non-exhibiting company.
Toy Association Members
Free admission for the first two individuals
$500 each additional individual
$1,725 per individual
*Must provide government ID upon request. Subject to approval by show management.
**Approval to attend Toy Fair in past years does not guarantee entry. Both first-time and returning members of the press must present credentials annually. Please refer to Media Guidelines on the Toy Fair website for details.