Latest News

Book a Product Preview Appointment with The Toy Association’s Trends Team
Heading to Dallas, TX in October for Fall Toy Preview? The Toy Association’s trends team will be on site at the show scouting new playthings to determine the hot toy trends for 2018. Exhibitors are encouraged to book appointments with the trends team to showcase their products.
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Save the Date: Webinar on Marketing Connected Toys to Children
The Toy Association will be hosting a members-only webinar, “Marketing to Children: Complying with Regulations for Connected Toys,” on August 17 at 12 p.m. (Eastern). Registration is now open and is complimentary.
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Nominations Open Today for TOTY 2018: Submit Your Top Toys, Games, & Licenses!
The Toy Association has announced that nominations are now open for the 2018 Toy of the Year (TOTY) Awards – also known as the “Oscars” of the toy industry.
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Mark Your Calendars: Upcoming Webinar on Tailoring Toys to Nurture Child Development
Save the date for a webinar hosted by The Toy Association that will highlight key milestones in child development and educate companies on how they can tailor their toys and games to help kids master those skills. Webinar registration is now open and is complimentary for members of The Toy Association.
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President’s Letter: Fall Toy Preview Is Shaping Up to Be a Success!
Summer might be in full swing, but fall is already priority #1 with Fall Toy Preview right around the corner – taking place October 3 to 5 in Dallas.
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The Toy Association Showcases New Headquarters to Members and Toy Professionals
, welcoming members, play professionals, and industry influencers to its brand-new office space for networking, learning, and most importantly, fun!
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2017 Summer Conference Features Highly Successful Logistics Track
Toy manufacturers from across the country gathered in Newark, NJ from June 12 to 13 to attend The Toy Association’s 2017 Summer Conference.
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Is All Screen Time Bad? Is Recess Just as Important as Learning Math?
The Genius of Play, a national movement to raise awareness about play’s critical role in child development and encourage more play in children’s lives, today rolled out two new video series that aim to inspire parents and caregivers and spark important conversations about play. Titled “Play Talk” and “Dear Parents,” each series will be featured on The Genius of Play’s website, YouTube, Facebook, and Twitter.
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Second Annual Play Fair Expands, Introduces Preview Night for Media and Toy Industry Members
The second annual Play Fair, an immersive, experience-rich event for families and fun-loving fans of all ages, is introducing its first Industry Preview Night for members of the media and toy industry professionals on Friday, November 3 from 6 to 8 p.m., the evening before Play Fair opens to the public. The special event will offer press, buyers, and industry professionals advance access to exhibitors, talent, entertainment, and play experiences. Preview Night attendees will also receive a first look at the nominees for The Toy Association’s 2018 Toy of the Year (TOTY) Awards.
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Toy Fair Exhibitors: Register Early to Secure a Spot at Toy Fair ’18
Exhibit renewal season is underway for the 115th North American International Toy Fair taking place February 17-20, 2018 in New York City. Returning exhibitors that participated in this year’s show have until May 5 to submit their space application to be included in the first round of space assignments.
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The Genius of Play Holds Inaugural Expert Panel on “The State of Play in America”
A diverse group of child development experts, play experts, and toy professionals gathered on March 30 in New York City for a lively discussion on the importance of incorporating play into children’s daily schedules. “The State of Play in America” panel was hosted by The Genius of Play, the Toy Industry Association’s (TIA) research-backed initiative to bring more play into kids’ lives, and was held at the Children’s Museum of Manhattan.
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Fall Toy Preview 2017 “Off to a Strong Start”
Fall Toy Preview is “off to a strong start,” according to event organizers at the Toy Industry Association (TIA). Nearly 140 toy companies have already registered to showcase their newest toys and games at the long-lead fall marketplace, where mass and specialty buyers will negotiate customized products and exclusive lines months in advance of in-store delivery.
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Learn How to Build a Winning Media Plan: Register for TIA’s Upcoming Webinar
Toy professionals still have time to sign up for the Toy Industry Association’s (TIA) upcoming webinar, “Ad Spending: How to Build a Winning Media Plan in a Changing World,” that will take place on March 23 at 2 p.m. (Eastern).
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TIA’s Toy Safety & Compliance Update Recording Now Available
A video recording of the Toy Industry Association’s (TIA) annual Toy Safety & Compliance Update is now available online.
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Register for TIA’s Webinar: How to Build a Winning Media Plan in a Changing World
Toy companies have a lot to consider when developing an effective media plan and advertising strategy, particularly with today’s evolving digital media landscape. To help manufacturers with their advertising strategies, the Toy Industry Association (TIA) is hosting a webinar, “Ad Spending: How to Build a Winning Media Plan in a Changing World,” on March 23 at 2 p.m. (Eastern).
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114th North American International Toy Fair Shatters Records
The Toy Industry Association’s (TIA) 114th North American International Toy Fair brought 31,133 global play lovers to New York City last week to preview hundreds of thousands of ground-breaking toys and games. The largest toy marketplace ever held in the Western Hemisphere, Toy Fair 2017 boasted a record-breaking 444,309 net square feet of exhibit space – the equivalent of nearly eight football fields filled with toys. The show was held Saturday, February 18 – Tuesday, February 21 at the Jacob K. Javits Convention Center.
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Toy Fair Post-Show Tips: Learn How to Leverage the Online Press Office Year-Round
The 114th North American International Toy Fair may be over but exhibitors can continue attracting media attention to their products and brands all year long. For those that took advantage of the show’s Virtual Press Office, the Toy Industry Association (TIA) will offer a special webinar, “Toy Fair Online Press Office: Post Show Tips & Tricks,” on March 9th at 3 p.m. (Eastern) to share strategies on how to utilize the Online Press Kit throughout the rest of the year.
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Protect the Business of Play – Take Action on Capitol Hill This May
Being engaged in the political conversation has never been more important than today, and elected officials need to hear your voice, according to Steve Pasierb, president & chief executive at the Toy Industry Association (TIA).
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Don’t Forget to Donate Toys & Games at the Close of Toy Fair
Exhibiting companies at the 114th North American International Toy Fair are encouraged to donate their toys and games to the Toy Industry Foundation’s (TIF) largest toy drive of the year. The collection will take place immediately following the close of the show (February 21).
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TIA Updates Members at Annual General Meeting; Re-Elects Four Board Members
At its “Annual General Meeting” today, the Toy Industry Association (TIA) shared with members results of its work on behalf of the toy community as well as important updates regarding the Association’s new strategic plan, rebranding efforts to be unveiled this spring, and its 2016 fiscal performance. Four members were also re-elected to TIA’s board of directors.
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