Stand out above the competition and drive sales at Toy Fair 2018 with high-impact advertising and promotional opportunities to help you do a year’s worth of business in just four days. Thousands of buyers from over 50 distribution channels* come to Toy Fair looking for innovative products not found elsewhere. Set yourself apart from the competition and communicate with decision-makers looking for what’s new and what’s hot. Increase your visibility for greater show success!
For information about all available promotional and advertising opportunities, contact Laura Mangiaracina at 646.454.5589.
Print Advertising | Online Sponsorships & Promotions | Signage | On-site Sponsorships |
Special Areas | Events
The NEW Toy Fair Times Locator Guide is a robust publication that provides an uncompromised value for advertising. The piece combines powerful editorial with valuable tools to help Toy Fair attendees navigate the show including a list of exhibiting companies and their booth number, detailed information about the show, daily activities, shuttle bus schedule, floor plans and a complete outline of the education program. The four-colored publication is sized at 8.5” x 11” and a variety of ad sizes are available.
Ad reservation deadline is January 8, 2018. Take a look at the 2017 Toy Fair Times Locator Guide.
Help attendees find their way around the show and, most importantly, to YOUR booth with an exclusive sponsorship of the Printed Floor Plan Map. In response to the needs of our attendees, this attractive, double-sided map is an extremely valuable tool for all who attend Toy Fair. Your company and brand will be the exclusive sponsor with panel ads, a floor plan logo, call-out in the exhibitor list and a complimentary logo in the Exhibitor Locator Guide, the only printed alphabetical directory of exhibitors with booth numbers and contact phone numbers.
ToyFairNY.com attracts tens of thousands of visitors per month – put those eyeballs on your brand! Your company’s clickable button ad can be seen around the clock by the many attendees on the 2018 Toy Fair NY website. Ads are available November 2017 through March 2018 giving you visibility before, during and after the show. The button ad appears on all interior web pages and will rotate giving each advertiser equal exposure. Limit 5 exhibitors per month from November 2017 – March 2018.
January and February Sold
Announce your brand in a BIG way with an exclusive Exhibitor Spotlight Image on the ToyFairNY.com home page. This premium position offers maximum exposure to the greatest amount of web traffic at all times. Your exclusive image on the home page will link to the Exhibitor Spotlight page and includes all the features of the Exhibitor Spotlight Image sponsorship. Limit 1 exhibitor per month from November 2017 – March 2018. Exclusive year-long upgrade available.
Get maximum brand exposure to thousands of attendees before, during and after the show with an Exhibitor Spotlight on ToyFairNY.com. This dedicated spotlight page gives you the opportunity to visually highlight your brand with a link to your online Toy Fair company listing. Limit 10 exhibitor spotlights per month from November 2017 – March 2018.
99% of Toy Fair attendees register online. Be the ONLY exhibitor they see when they do! Your company name with a direct link to your website will appear on Toy Fair’s online registration homepage as well as in every show confirmation emailed to attendees who register online. Attendee registration opens October 2017 so the sooner you secure this high-impact sponsorship, the greater the value!
Reach influential toy Buyers looking for your specific product category before the show begins. As the Featured Exhibitor in one of Toy Fair’s 12 Product Zone emails deployed just weeks ahead of opening day, you will stand out amongst your peers and give Buyers the opportunity to explore your brand as they make their Toy Fair plans.
Put your brand in the hands of Toy Fair attendees – literally! With Toy Fair Mobile, attendees have the opportunity to view the interactive floor plan, search for an exhibitor and booth, view the event schedule and much more. The app will be available for download for iPhone and Android users. Increase your show presence with one of the many mobile app promotional options.
Various packages available.
Toy Fair’s Product Zones provide buyers a focused shopping experience and offer Exhibitors a great opportunity to be in the right place on the show floor. Be your category leader and sponsor your zone. Aisle signs included in cost of the sponsorship. Upgrade your exposure with floor decals for added brand awareness.
Announce your brand, product or new property in a BIG way by hanging your message from the rafters! Banners are strategically placed in high-traffic locations and are instantly visible from all registration areas. There are a variety of sizes and locations available to make a powerful impact. Limited space is available in select areas of the Javits Center.
A unique branding opportunity is right at your feet! Thousands of attendees will walk by and be sure to notice your floor graphic placed in highly visible areas of the Javits Center lobby and the exhibit floor.
Various sizes available.
Make a splash on the Level 4 Terrace Glass and grab attention of buyers as they enter the North Concourse. This is prime real estate to showcase your latest product and brand for all to see.
Can't be everywhere? Place your brand in front of every attendee at the show and drive them to your booth with these economical cut-outs. Multiple locations are available in high-traffic registration lobbies.
Step up your marketing! Be the first name buyers see upon arrival, and be a part of their Toy Fair experience every step of the way as they continuously move between exhibit levels. This area includes the stairs and handrails leading from the North Concourse (taxi and shuttle bus drop-off points) to the Crystal Place.
Toy Fair is growing in 2017 which means attendees will be making BIG use of the South Concourse stairs to navigate their way to the new E Hall exhibits. Grab their attention with your brand on the stairs that lead from the South Concourse (Press Center) to the Crystal Palace.
Promote your company on all levels at Toy Fair! Place your company’s logo and booth number on decals adhered to the many escalator panels throughout the Javits Center.
Simple and true. At some point, every Toy Fair attendee will visit the restroom, so why not take advantage of this all-important location? Place decal signage on mirrors and stall doors in one or more of the show floor and public space restrooms during the show and call attention to your brand.
1 Full Wrap Available | 5 Window Signs Available
Grab the attention of thousands of potential customers with Shuttle Bus Window Decals You will be the talk of the town as your Toy Fair bus shuttles show participants between midtown hotels and the Javits Convention Center during AM and PM hours on all four days of the show. Bus advertising in New York City delivers a truly dominant competitive advantage.
Located in prime, high-traffic locations, the Indoor Column Wraps are a great way to get noticed by buyers as they make their way through the registration lobby and to the exhibit halls. Wrap your brand on one of many available locations sure to make a BIG impact.
If your booth is on Level 1 and is next to a column, this is the sponsorship for you! Take advantage of this built in billboard with a custom wrap that highlights your brand and shows the way to your booth.
Keep your company name and logo top-of-mind and be at eye level of all Toy Fair attendees. These lanyards are given to all registered buyers and are a great way to see your brand everywhere.
When you sponsor the official Buyer Show Tote Bag at Toy Fair, registered buyers carry your name and marketing message wherever they go. Take advantage of this targeted distribution and get in the hands of all registered buyers who visit the show.
Get your giveaway in the hands of buyers as soon as they walk in the door. Provide them with specialty item such as a pen, flash drive or water bottle when they pick up their badge at the registration desk and get noticed right away.
Toy Fair attendees accumulate a lot of product info and giveaways over the course of four days. Why not give them the bag to carry it home. The Official Show Bag is placed on self-serve racks throughout the registration areas offering wide distribution.
Put your company logo, web address or booth number on the pens used by thousands of Toy Fair attendees at all registration locations during the show. This exclusive sponsorship gives you the opportunity to be front and center as attendees make their way into Toy Fair 2018 to see YOU!
It’s alive! Breathe life into your presence at Toy Fair by having your “walking advertisement” or “living banner” in all Javits Center public areas. It’s sure to create a buzz for your products, characters or properties. Create a photo opportunity and entertain attendees while reaching your target audience and making a lasting impression. Guidelines and restrictions apply.
Put your brand on display in the Toy Fair lobby of with an outfitted brand ambassador. Distribute marketing collateral, demonstrate your product and participate in the Opening Day Parade all while capturing the attention of attendees with this unique exposure.
Show off your product in these exclusive, dynamic showcases located at the front entrances of Toy Fair. Designed to attract attendees directly to your product, these showcases garner maximum visibility in high-traffic locations.
Information guides stationed throughout the Javits Center during Toy Fair are a valuable resource for attendees. Attract attention by dressing these guides in your company-branded clothing or other merchandise.
Drop a larger-than-life promotional display in the front lobby of the Javits Center and guarantee that all Toy Fair attendees see you! This is a proven booth traffic and sales generator so don’t miss out. Limited space is available in select areas of the Javits Center.
Be the center of everyone’s conversation when you host tables throughout the food service areas at the Javits Center. This delicious sponsorship opportunity allows you to place customized table decals on 150 lunch/snack bar tables in the food court on Level 1. Mix and match as much as you want – a variety of options for this sponsorship is available.
Put your company logo or marketing message on the cups and napkins available at all Javits Center food concessions and you will surely have everyone eating out of your hands. Starbucks locations excluded.
Winter in New York means that every attendee will need to check a coat before they hit the trade show floor. Warm them up to the opportunity of visiting your booth with a sponsorship entitling your company to brand coat check tickets at 8 locations.
Thousands of rooms in hotels around New York City will be a home away from home for Toy Fair attendees. When you purchase an in-room sponsorship at the Top 10 Toy Fair hotels, your brand is literally seen every day and night throughout the show. Let attendees begin and end their day with your company’s branding in their hand…and mind! Choose from key cards, daily room drops and turn down service to propel your business from the show floor to sleeping rooms.
Generate interest with attendees as they charge their devices with an attractive and secure Charging Station sponsorship. Outfitted with a variety of chargers that fit all types of devices, these customizable displays allow you to highlight your brand with a full vinyl wrap giving you 360 degrees of visibility. The unique unit is outfitted with 8 universally compatible phone lockers and 2 tablet lockers giving buyers peace of mind as they charge their device with you to thank!
Being an exhibitor at Toy Fair for the first time can be very overwhelming. Let us help you announce your participation and connect with Buyers with an exclusive promotional package made just for first timers like YOU. Package includes 1/8 page print ad in the Toy Fair Times Locator Guide, a still image on the Toy Fair TV Network and a shelf to display product in the New Product Showcase located in the Crystal Palace registration lobby. Valued at over $1,500; Limited availability. Click here to learn more about the package.
* Available for first-time Toy Fair exhibitors only
With more than 400,000 square feet to explore, thousands of buyers and retailers from the U.S. and around the world will consider this lounge their off-the-floor oasis and a place to renew, refresh and remember who made it possible. Toy Association will provide welcome signage to include sponsor’s name and logo.
When you sponsor the Member Business Center, you are providing an office away from the office and making it easier for Toy Association, LIMA, ASTRA and Canadian Toy Association Members to conduct their business while at the show. They will surely remember who made their lives easier. The Toy Association will provide welcome signage to include sponsor’s name and logo.
Press Lanyards and Tote Bags Sold
Toy Fair is a media magnet! More than 1,000 global media representatives attend Toy Fair and use the Press Center throughout the show to meet, write, interview and work their media magic. A variety of options is available for your company branding to appear throughout the Press Center and on items like the Official Press Tote Bags, Lanyards, Technology and more! If your strategy is to maximize media exposure, then this is the place for you!
The networking does not stop when the show closes. Get your brand in front of international attendees at this exclusive, invitation-only event. Toy Fair’s international attendance grows year after year. This is your chance to meet and greet this global audience in a relaxed atmosphere. The sponsor is welcome to invite up to 5 guests in addition to staff and can customize the décor in the reception space to feature their product at their expense.
Take a lunch break and join us at Toy Fair Recess offered daily in the Javits Center Food Court. Sponsor one day or all four days of recess and help attendees find their inner child with rousing games of Simon Says, Freeze Dance, 4-Squares and Hot Potato with your name attached to the fun.
You know the phrase “a way to a man’s heart is through his stomach”? In most cases, it’s true. Same goes for Toy Fair attendees! Park your branded food truck outside the Javits Center and see the buyers swarm. Sponsor is required to provide truck and follow the Toy Fair catering guidelines.
Air your commercial on all 70 televisions in Javits Center common areas during show hours on all four show days. Both 30- and 15-second commercials are available to attract buyers to your product and your booth. Want more? Purchase a discounted bundle and see your ad appear at the Dallas Market Center during Fall Toy Preview 2018 as well!
Opportunities are limited! Contact Laura Mangiaracina today to find the right fit for your needs and budget. We are committed to providing you the best opportunity to promote your company and achieve your marketing goals at Toy Fair 2018.
*Distribution channels include mass merchandisers, toy and hobby shops, drugstores, department stores, grocery chains, TV shopping networks, outdoor retailers, amusement parks, warehouse clubs, gift shops, museum stores and more.