Each year, the Toy Industry Association and its Toy Fair PR team launch a major media relations campaign to ensure outstanding coverage of the show. More than 1,000 reporters, editors, photographers and bloggers from Manhattan to Moscow are on-site to report on hot new toys and the latest trends for kids. Thousands of articles and broadcast segments around the globe feature content from Toy Fair!
The Toy Fair PR Team offers an Online Press Room for exhibitors. Managed by Virtual Press Office (VPO), this service allows companies to post electronic press kits, press releases and other news, as well as wire distribution services via PR Newswire (additional fee required).
The Online Press Room is a resource for reporters before, during and after Toy Fair; it is featured prominently at the work stations in Toy Fair’s Press Center. All items posted to the site remain for one year.
Reminder: No hard-copy press materials or flyers are distributed in the Toy Fair on-site Press Center, however, exhibitors may distribute these materials at their booths.
Take a look at the PR Bootcamp Webinar which answers many common questions (and provides a few tips too) about Toy Fair PR!
Even though access to the Toy Fair Press Center is reserved for the 1,000+ credentialed members of the press who cover the show, exhibitors have several opportunities to shine a spotlight on their products!
A limited number of appointments are available. TIA members are given first preference; sessions with TIA non-member exhibitors will be confirmed in January 2017 and will be seen on an as-available basis. To schedule an appointment, contact the Toy Fair Product Preview Coordinator, Kara Yacovone.
The Toy Fair 2016 Media List is available to all participating Toy Fair ‘17 exhibitors. To request your copy, email email@example.com
Director, Strategic Communications, Toy Industry Association
Toy Fair PR Team/Kellen Communications