Media Matters

Each year, The Toy Association and its Toy Fair PR team launch a major media relations campaign to ensure outstanding coverage of the show. More than 1,000 reporters, editors, photographers and bloggers from Manhattan to Moscow are on-site to report on hot new toys and the latest trends for kids. Thousands of articles and broadcast segments around the globe feature content from Toy Fair!

Online Press Room

The Toy Fair PR Team offers an Online Press Room for exhibitors. Managed by Virtual Press Office (VPO), this service allows companies to post electronic press kits, press releases and other news, as well as wire distribution services via PR Newswire (additional fee required).

The Online Press Room is a resource for reporters before, during and after Toy Fair; it is featured prominently at the work stations in Toy Fair’s Press Center. All items posted to the site remain for one year.  

Reminder: No hard-copy press materials or flyers are distributed in the Toy Fair on-site Press Center, however, exhibitors may distribute these materials at their booths.

PR Bootcamp Webinar

Register for the Toy Fair PR Bootcamp: Tips for Developing your TF'18 Public Relations Strategies webinar on December 13, 2017.

This free webinar for North American International Toy Fair exhibitors will include important tools and techniques for building sound media relations strategies leading up to the 2018 show.

Toy Fair Press Center

Even though access to the Toy Fair Press Center is reserved for the 1,000+ credentialed members of the press who cover the show, exhibitors have several opportunities to shine a spotlight on their products!

  • Product Preview
    The Toy Fair Public Relations (TFPR) team will host the annual “Product Preview” on Friday, February 16th. Meetings are scheduled in fifteen minute blocks; information gathered will then be used by the team to promote products and companies to media during the show.

    A limited number of appointments are available. Toy Association members are given first preference; sessions with non-member exhibitors will be confirmed in January 2018 and will be seen on an as-available basis.

  • Product Showcase
    An electronic display of new toys and games will be constantly rotating on monitors in the Press Room throughout the show. In order to have your product details, image and booth number included in the video loop, you must participate in the Pre-Show Product Preview described above.
  • “Happenings” at Toy Fair (e.g., media-friendly events)
    A second electronic display will feature a daily calendar of on-site events, celebrity appearances, press conferences or other events. Let us know your schedule ASAP so the PR Team can also include the details in pre-show media pitches, reporter referrals, and more.
  • Sponsorship Opportunities      
    Though the Press Center is officially a ‘no exhibitor’ zone, promotional options – from coffee breaks to re-charging stations and from branded tote bags to Internet workstations – are available for exhibitors who would like to showcase their brand in front of the media. View the list of available sponsorship opportunities here.
  • Interview Central
    Credentialed members of the press can reserve space in a semi-private area to conduct interviews with exhibitors or do video stand-ups against an official Toy Fair backdrop … this is the only exception to the “no exhibitors in the Press Center” rule.

Toy Fair Press Team … Key Staff Contacts

Adrienne Appell
Director, Strategic Communications, The Toy Association
646.520.4863

Stephanie Meyering 
Toy Fair PR Team/Kellen Communications
212.297.2162