December 4, 2017 | Will you be exhibiting at the upcoming 115th North American International Toy Fair – and are you looking to generate ideas on how to create buzz around your brand or product at the show? Consider registering for a free “PR Bootcamp” webinar taking place Wednesday, December 13 from 2 to 3 p.m. (Eastern).
Hosted by The Toy Association, “Toy Fair PR Bootcamp: Tips for Developing your TF'18 Public Relations Strategies,” will help companies maximize their public relations strategies before, during, and after the show by providing tips and tools for creating sound media relations strategies.
During the session attendees will learn: how to increase media exposure leading up to and during the show, ways to develop a comprehensive and targeted media list, and resources offered by Toy Fair’s PR and advertising/promotions teams.
Session presenters Adrienne Appell, The Toy Association’s director of strategic communications, and Erienne Muldoon, senior customer content specialist at Virtual Press Office, will also share best practices on how to showcase brands and products to media and how to leverage social media.
The webinar is open to all exhibiting companies, but most appropriate for staff involved in public relations, marketing, advertising, and social media. As always, a recording of the session will be made available for members who register but are unable to participate live.