Book a Product Preview Appointment with The Toy Association’s Trends Team

August 15, 2017 | Heading to Dallas, TX in October for Fall Toy Preview? The Toy Association’s trends team will be on site at the show scouting new playthings to determine the hot toy trends for 2018. Exhibitors are encouraged to book appointments with the trends team to showcase their products.

During these product preview appointments, the team will meet with hundreds of toy companies and review thousands of products to establish the major trends on the horizon and the latest developments in toys, play, and youth entertainment. These trends will be unveiled in February to media, buyers, and other industry players attending 115^th North American International Toy Fair in New York City.

Once established, the trends and related products are also incorporated into the Association’s media messaging throughout the year, from TV segments to international trade and consumer articles.

“With the help of our product appointments at Fall Toy Preview, The Toy Association has successfully helped companies promote their products through the numerous trends that have been identified and publicized,” says Adrienne Appell, The Toy Association’s director of strategic communications. “We look forward to this year’s show and are excited to see what new innovations toy companies are unveiling for 2018.”

Fall Toy Preview exhibitors interested in booking a 15-minute on-site appointment with a member of the trends team should contact Deanna Speziale. All product information gathered at the show is kept under embargo until Toy Fair. Preference for preview appointments is given to Toy Association members.

Fall Toy Preview, taking place October 3 to 5 at the Dallas Market Center in Dallas, TX, is produced by The Toy Association. The annual show attracts global buyers from retailers including mass, long-lead, and high-volume specialty outlets, who visit the show to preview the thousands of compelling playthings shown by toy companies more than a year in advance of in-store delivery. More information can be found at FallToyPreview.org.