FOR IMMEDIATE RELEASE
Contact: Adrienne Appell
Toy Industry Association
Mattel Donates Over $5 Million in Toys to the Toy Industry Foundation’s Summer Toy Drive
New York, NY | September 25, 2015 – The Toy Industry Foundation (TIF) applauds the generosity of Mattel, Inc. for their record-breaking donation of over $5 million in toys and games to TIF’s 2015 Summer Toy Drive. Mattel’s charitable contribution will bring the magic of play to half a million disadvantaged children nationwide.
Nearly 500,000 of Mattel’s brand-new toys and games – including Barbie Fashionista dolls, Hot Wheels, Sofia the First toys, Monster High sets, and WWE figures – will put smiles on the faces of children facing poverty, abuse, neglect, and other stressful circumstances.
The donated playthings are being delivered through The Toy Bank in cooperation with TIF distribution partner, KIDS/Fashion Delivers, to a vast network of over 25 children’s charities across the country, including Captain Hope’s Kids in Dallas; Operation Blessing in Portsmouth, NH; Las Vegas Dream Center; Los Angeles Dream Center; Arizona Helping Hands in Scottsdale; NW Arkansas Children's Shelter; Erica Rae’s Kids in Aurora, CO; and more.
Additionally, Mattel’s donation will reach children living on U.S. military bases and in foster care through TIF’s national partnerships with Boys & Girls Clubs of America Military Services and National CASA Association.
“We are so proud to make play possible for children in need with Mattel by our side,” said Jean Butler, TIF Executive Director. “Their kind-hearted gift to The Toy Bank represents their caring spirit and dedication to bringing the magic, benefits, and joy of play to children who are living through unimaginably difficult times. We are honored to have them on our team!”
Mattel is committed to making a meaningful difference in the lives of children in need. The toy company dedicates more than 2% of its pretax profits to charitable efforts around the world.
“At Mattel we know how much joy play brings to children and the impact it can have on their education and development,” said Robert Goodwin, Executive Director of the Mattel Children’s Foundation. “That is why we are honored to partner with the Toy Industry Foundation as they provide so many deserving children with toys and more opportunities to play.”
For many of the children TIF serves, a new toy from The Toy Bank is the only toy they will receive this year. TIF thanks Mattel for their continued commitment to improving the lives of children since The Toy Bank was founded in 2003.
TIF’s 2015 Summer Toy Drive was open through Labor Day weekend. To learn how to donate year-round, visit www.ToyIndustryFoundation.org.
About Toy Industry Foundation www.toyindustryfoundation.org
The Toy Industry Foundation (TIF) is a non-profit organization whose mission is to deliver the magic of play to children in need. The Foundation currently fulfills its mission through core programs, including The Toy Bank™, and grants to organizations with like-minded missions. The first industry-wide program of its kind, The Toy Bank receives donations of newly manufactured toys from members of the toy industry and distributes them to charities that benefit underserved, at-risk and homeless children throughout the United States and around the world. To date, TIF’s generous toy company donors have provided more than $119 million in toys to 18 million children in need.
About Mattel, Inc. www.mattel.com
The Mattel family of companies (Nasdaq: MAT) is a worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®, Fisher-Price® brands and MEGA® Brands, as well as a wide array of entertainment-inspired toy lines. In 2014, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ approximately 31,000 people in 40 countries and territories and sell products in more than 150 nations.