Global Companies Join The Toy Association’s LA Fall Preview

April 29, 2024 | Momentum is building for The Toy Association’s LA Fall Preview, with nearly 70 percent of available showroom space already sold.

Taking place at 2250 East Imperial highway in El Segundo, in the heart of the LA “toy district,” the marketplace will welcome Hasbro, LEGO Systems, Inc, Crazy Aaron’s, Elenco, Horizon Group USA, and more as the toy industry gathers for preview activity in the fall, including a dedicated Toy Association market week from September 9 to 13.

Companies interested in participating are encouraged to book a temporary showroom. A variety of options are available to accommodate different preferences and requirements, and showroom space will be assigned on a first-come, first-served basis, based on square footage needs.

“As the ever-important fall preview season approaches, companies in the toy industry have a golden opportunity to display their upcoming 2025 lines and late 2024 launches to buyers all under one roof at our LA Fall Preview,” said Kimberly Carcone, executive vice president of global market events at The Toy Association™. “With showroom space still available, companies are invited to join the industry in LA this September to showcase their latest products, network with colleagues, and expand their business opportunities.”

The LA Fall Preview market week is already bustling with a variety of events, including The Toy Foundation’s Party with a Purpose (September 9); The Toy Association’s LA Fall Preview Networking Party (September 10); and Women in Toys, Licensing & Entertainment’s 2024 Wonder Woman Awards (September 13).

Announced earlier this year, The Toy Association is offering office rental space for the month of September at a central location, ensuring easy access for all participants and providing toy companies in need of showroom space with a convenient and efficient forum to share long-lead lines during the important fall timeframe. Companies are also encouraged to provide their listing information if they already have showroom space in Los Angeles and would like to be promoted on the Association's LA Fall Preview webpage for buyers interested in making appointments.

For more information, companies may contact Laura Mangiaracina, director of sales at The Toy Association.

The Toy Association’s LA Fall Preview will take place this September in Los Angeles, with a dedicated market week taking place from September 9 to 13. Attendee registration will open in May. Click here for more information.